Graphic Designer

Land's End Resort - Dodgeville, WI

Full-time - Entry Level

Dodgeville, WI

Accommodation

About the position

The Graphic Designer at Lands' End plays a crucial role in the creative department, focusing on developing cohesive designs for various platforms including print, digital, email, and social media. This position emphasizes collaboration with team members to enhance brand visibility and drive profitable sales growth, ensuring that all creative outputs align with the company's branding and marketing strategies.

Responsibilities

• Supports leader in keeping print/digital/email 'on brand'.
• Stays current with retail creative and marketing trends and best practices for print/digital/email/social design.
• Works directly with art directors, copywriters, production specialists, and other designers in a team environment to support print/digital/email development.
• Helps plan and organize photography needs, both on-figure and off-figure.
• Ability to translate Sales/Marketing/Client objectives into brand design strategies.
• Partners with the Marketing and Merchandising teams to support business via catalog sales.
• Assists Assoc. Creative Director and Creative Director with other projects as needed.

Requirements

• Bachelor's degree in Graphic Design or equivalent combination of education and experience.
• 3+ years of design experience including art direction, photo direction, and strategic design.
• Ability to take direction and complete designs that match Creative Director's visions and meet expectations with guidance from Creative Manager.
• Ability to evaluate and articulate design choices with the project objectives in mind.
• Understands the brand and can articulate the brand message via appropriate design solutions.
• Ability to work in a fast-paced environment, meeting day-to-day needs/changes to deliver measurable financial results.
• Proficient with the Adobe Creative Suite, particularly Adobe InDesign.
• Strategic thinker and detail-oriented.