Graphic Designer

Escalade International Limited - Evansville, IN

Full-time

Evansville, IN

Machinery Manufacturing

About the position

The Graphic Designer is a pivotal role within the Archery Division at Escalade Sports, responsible for crafting innovative design solutions that align with the brand and marketing objectives of various brands including Bear Archery, BearX, Trophy Ridge, Cajun Bowfishing, and SIK Broadheads. This position requires a blend of creativity and technical skills to produce high-quality visual content that resonates with target audiences and enhances brand visibility. In this role, the Graphic Designer will conceptualize and design a wide array of printed and digital materials. This includes annual catalogs, promotional materials, advertisements, point-of-sale displays, packaging, email templates, and large format prints such as banners and billboards. The designer will also be tasked with creating and executing digital creative strategies, developing logos and branding for new or re-branded product lines, and retouching product photography to ensure the highest quality presentation. Collaboration is key, as the Graphic Designer will work closely with the creative, brand, and product teams to brainstorm and provide design direction across various mediums. The ability to present concepts and finished pieces effectively to stakeholders is essential, as is the capacity to solve complex design problems and propose innovative solutions. Staying current with industry trends and best practices will be crucial for continually elevating the creative output of the team. The role also involves attending photo and video shoots to assist and gain insights into the production process, ensuring that the designer is well-rounded in both creative and practical aspects of design. Attention to detail, strong organizational skills, and the ability to work within budget constraints are vital for success in this position.

Responsibilities

• Conceptualize and design printed advertising, digital site content, promotional, and marketing materials.
• Create and execute digital creative strategies.
• Develop logos, branding, and brand standards for new or re-branded product lines.
• Outline needs and retouch product photography.
• Develop custom vector illustrations as needed.
• Work within existing brand standards to create best possible design solutions.
• Prepare rough sketches to better communicate and discuss design directions.
• Be conscious of budget to design and produce finished goods within budget parameters.
• Present concepts and finished pieces to the product and brand teams for approval.
• Brainstorm with the creative, brand, and product teams to provide creative design/direction/ideas for many different mediums.
• Solve complex problems and present potential solutions to improve project outcome.
• Attend photo and video shoots to assist and learn.
• Write headlines, body copy and scripts when required.
• Ability to interpret and work from creative briefs and understanding brand guidelines and style guides.
• Stay up to date with industry trends, technologies, and design best practices to continually elevate our creative efforts.
• Research competitors in order to better steer and positively differentiate creative decisions.

Requirements

• Bachelor's Degree (BS/BA) or equivalent work experience in graphic design, art, or related field.
• 3+ years of design experience on an agency or in-house design team.
• Exceptional portfolio of professional projects demonstrating creativity and unique graphic solutions.
• Expert knowledge of Adobe Creative Cloud (Illustrator, Photoshop, InDesign, Acrobat) and a strong working knowledge of Microsoft Office Suite (Mac and PC).
• The ability to multitask and prioritize in a deadline driven environment.
• Excellent written and verbal communication skills.
• Strong organization and planning skills.
• Packaging design and point-of-purchase materials experience.
• Working knowledge of web design, photography and videography skills are a plus.
• Passion for and knowledge of the hunting industry is highly preferred.

Nice-to-haves

• Working knowledge of web design, photography and videography skills are a plus.
• Passion for and knowledge of the hunting industry is highly preferred.