Group Creative Director / Executive Creative Director

$170,000 - $215,000/Yr

SRW Agency, a C.A. Fortune Company - Chicago, IL

Full-time - Senior

Chicago, IL

About the position

The Group Creative Director / Executive Creative Director at SRW Agency is a pivotal leadership role responsible for evolving and upholding the agency's creative standards while mentoring and developing the creative team. This position requires a strong background in either copywriting or art direction and involves leading the agency's creative practice to enhance client services across various marketing channels. The ideal candidate will possess a cohesive vision for creative output and will actively participate in new business initiatives, ensuring that the agency's creative capabilities are effectively communicated and tailored to meet client needs.

Responsibilities

• Oversee the creative vision and execution across all SRW clients on a day-to-day basis; serve as creative lead on key agency clients.
• Lead the creative POV in new business initiatives, participate in pitches, and ensure that the creative practice is positioned for prospects' needs.
• Work alongside department leads to ensure that creative best practices and processes are consistently applied at the agency.
• Learn and understand clients' audience insights, product benefits, offers, KPIs, and brand standards to influence the work.
• Understand consumer segments in relation to brand strategy, messaging, and platform.
• Leverage data and industry trends to inform and drive creative ideas that are on strategy and positively impact results for clients.
• Partner with Strategy, Shopper Marketing, and Media teams to sell in concepts from monthly content pitches to large-scale campaigns.
• Collaborate with Influencer Marketing and Public Relations teams to develop ideas that are social savvy and garner earned media attention.
• Represent agency leadership POV and rationale to the creative team and manage consistent communication to keep all team members updated on agency initiatives.
• Help attract, recruit, and retain top talent throughout the creative department; strategize the right structures and next hires for the department.

Requirements

• 5+ years in a Creative Director or Senior Creative Director role.
• 10+ years working in an agency setting.
• Art Direction or Copywriting background; ability to provide leadership, mentorship, and direction on visuals and copy.
• Strong portfolio of work showcasing integrated campaigns including concepting, video, social, earned media, and partnerships.
• CPG experience required.
• Shopper marketing experience (in addition to brand campaign experience) is highly desired.
• Expertise in managing, mentoring, developing, and recruiting top creative talent.

Nice-to-haves

• Experience in leading creative teams in a fast-paced environment.
• Familiarity with AI tools for ideation and quick comping support.

Benefits

• Opportunities for advancement
• Competitive salary ranging from $170,000 to $215,000 based on experience