Group Creative Director, Performance Creative

$163,000 - $263,350/Yr

Dentsu - New York, NY

Full-time - Senior

New York, NY

5,001-10,000 employees

Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers

About the position

The Group Creative Director, Performance Creative at Dentsu Creative US is responsible for leading creative teams to develop and execute impactful performance-driven campaigns across various digital platforms. This role emphasizes the importance of conceptual development and execution, particularly for tech-focused accounts, ensuring that creative choices align with messaging strategies and client objectives. The director will also mentor team members, foster client relationships, and explore innovative messaging technologies to enhance creative output.

Responsibilities

• Lead and inspire creative teams to exceed project briefs.
• Oversee the development and execution of engaging paid social media, OLV, banners, and display campaigns.
• Ensure creative choices align with messaging strategies and meet client objectives.
• Mentor direct reports and cultivate a supportive team culture.
• Act as a client-facing representative, nurturing client relationships and presenting creative concepts.
• Seek out new messaging innovations and technologies to promote fresh ideas.
• Understand unique audience needs and create relevant content.

Requirements

• Minimum of 12 years of experience in ideating and executing performance creative concepts.
• A digital portfolio showcasing performance campaigns and executions.
• Strong strategic and creative skills in written, visual, and conceptual formats.
• Experience working with clients in the financial industry.
• Excellent client service and presentation skills.
• Proficiency in utilizing various technology platforms and media channels.
• Experience managing multiple creative teams.

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• 401(k) matching
• Paid time off
• Discretionary incentive compensation