160Over90 - New York, NY
posted 2 months ago
As a Group Creative Director at 160over90, you will be the driving creative force behind innovative and impactful marketing campaigns. Your role is to lead a talented team of creatives, inspiring them to produce work that not only meets but exceeds industry standards. You will be responsible for setting the vision for how the brands we work with will be represented across various platforms, including digital, social media, print, experiential, and out-of-home advertising. Your leadership will foster an environment where great ideas can flourish, and you will be expected to mentor and develop the next generation of creative leaders within the agency. In this position, you will collaborate closely with strategy and account teams to ensure that storytelling is at the forefront of client presentations. You will be tasked with managing complex projects that have a significant impact on both the agency and client businesses. Your ability to deliver clear and concise feedback will be crucial in guiding your team towards creating strategic, engaging, and effective campaigns that resonate with audiences and drive business growth. You will also be expected to stay ahead of creative trends in marketing and culture, leveraging your insights to inform your team's work. As a confident communicator, you will articulate goals and plans to both your creative teams and senior leadership, ensuring that everyone is aligned and motivated to achieve outstanding results. Your entrepreneurial mindset will be essential as you anticipate staffing needs and work collaboratively with Creative Operations to allocate resources effectively. Ultimately, your role is to push boundaries, drive innovation, and champion diversity, equity, and inclusion in all aspects of the agency's work.