Group Creative Director

$160,000 - $200,000/Yr

Ocv!be - Anaheim, CA

Full-time - Senior

Anaheim, CA

About the position

As the Group Creative Director for OCVIBE, you will play a pivotal role in shaping the creative vision and direction of our innovative entertainment and sports district in Orange County. This position is not just about leading a team; it's about crafting and executing integrated creative campaigns that resonate with both B2B and B2C audiences. Your work will encompass a wide array of offerings, from exhilarating entertainment and unique special events to avant-garde dining experiences and curated retail adventures. You will be responsible for weaving these diverse elements into a cohesive narrative that embodies the spirit of OCVIBE, ensuring that our brand is not only recognized but celebrated in the community. In this role, you will lead a team of talented creative professionals, fostering a culture of collaboration, experimentation, and excellence. Your influence will extend beyond your immediate team, as you will work closely with stakeholders across all facets of OCVIBE to ensure that every touchpoint of our brand reflects our commitment to inspiration and innovation. You will be at the forefront of defining the first round of work for this emerging experiential district, establishing the go-to-market campaigns and creative strategies that will position OCVIBE as a premier design destination. Your responsibilities will include setting creative expectations, developing and executing campaigns that enhance the OCVIBE brand, and managing relationships with external vendors and partners. You will stay abreast of emerging trends and best practices to inform your creative strategy, ensuring that our initiatives are not only impactful but also aligned with our business goals. This is an exciting opportunity to make a significant impact in a dynamic and fast-paced environment, where your leadership and vision will be crucial to our success.

Responsibilities

• Lead and manage a team of creatives, providing guidance, mentorship, and direction to ensure successful project execution
• Set creative expectations and provide guidance to the team to make sure they are met
• Develop and execute creative campaigns that enhance the OCVIBE brand and engage guests and partner companies through creative marketing, high impact fan activations, digital design and more
• Collaborate with cross-functional teams, including marketing, operations, sponsorship and sales to develop integrated campaigns that align with business goals and objectives
• Oversee the development of creative assets across multiple channels, ensuring consistency and quality across all touchpoints
• Stay up to date with emerging trends, technologies, and industry best practices to inform creative strategy and execution
• Manage relationships with external vendors, agencies, and partners to ensure high-quality work and timely project delivery
• Foster a culture of creativity, collaboration, and innovation within the team and across the organization
• Be a true leader who communicates the value of strong creative across the organization

Requirements

• 8-10+ years of experience in a creative leadership role within an agency or in-house creative team
• Experience managing external vendors, agencies, and partners to ensure high-quality work and timely project delivery
• Experience leading and managing a team of creatives, providing guidance, mentorship, and direction to ensure successful project execution
• A proven track record of developing and executing creative strategies that drive business results
• A strong portfolio showcasing a range of culturally relevant creative work across multiple channels and touchpoints
• A deep understanding of branding, marketing, and customer experience principles and best practices
• Understanding of integrated marketing and executing 360° campaigns
• Deep understanding of lifestyle, entertainment, and hospitality industries
• Excellent communication skills, with the ability to effectively communicate complex ideas and strategies to cross-functional teams and senior leadership
• Exceptional conceptual and storytelling abilities
• Able to thrive in a fast-paced, dynamic environment
• Bachelor's Degree