Group Manager, Account-Based Marketing Hybrid - New York City

$193,000 - $266,000/Yr

Grammarly - New York, NY

Full-time - Mid Level

Hybrid - New York, NY

251-500 employees

Publishing Industries

About the position

The Group Manager, Account-Based Marketing at Grammarly will lead the strategy and team focused on key account penetration, including customer upsell, cross-sell, and expansion. This role is pivotal in driving Grammarly's medium and long-term strategies by activating buying teams within high-value Enterprise accounts. The position involves building a function and team from the ground up, collaborating closely with marketing and sales leaders to ensure alignment in approaching key accounts.

Responsibilities

• Create Grammarly's first account-based marketing strategy, focusing on driving expansion revenue in partnership with the key account team.
• Hire and develop a high-functioning team of strategists and campaign managers.
• Deliver bespoke experiences, messaging, and product influence that unlock CXO and buying team engagement.
• Work closely with the sales team to identify key accounts, understand their needs, and tailor marketing strategies to meet those needs.
• Analyze market trends and competitors to adjust strategies and tactics accordingly.
• Collaborate with content and creative teams to develop personalized marketing materials and content for each account/segment.
• Leverage data to measure campaign effectiveness, making data-driven decisions to optimize future ABM efforts.
• Foster strong relationships with key stakeholders within target accounts.
• Stay abreast of ABM best practices and emerging technologies, implementing new tools and strategies as appropriate.

Requirements

• 12+ years of relevant experience in B2B SaaS marketing and GTM functions, including at least 5 years of people management and 3+ years in a focused ABM leadership role.
• Demonstrated ability to develop and execute successful ABM campaigns that drive measurable business impact.
• Experience with successful campaigns targeted at large Enterprise key accounts, demonstrating both creativity and effectiveness.
• Excellent analytics skills, including experience with CRM, ABM, and marketing automation tools.
• Strong leadership qualities, with the ability to motivate and guide a team towards achieving set objectives.
• Demonstrated ability to work closely with sales teams, fostering a culture of collaboration between marketing and sales departments.
• Outstanding communication and interpersonal skills, capable of building strong relationships with both internal teams and external clients.
• Embodies EAGER values: ethical, adaptable, gritty, empathetic, and remarkable.

Nice-to-haves

• Experience in a fast-paced startup environment.
• Familiarity with AI writing tools and their applications in business communication.

Benefits

• Excellent health care (including a wide range of medical, dental, vision, mental health, and fertility benefits)
• Disability and life insurance options
• 401(k) and RRSP matching
• Paid parental leave
• 20 days of paid time off per year
• 12 days of paid holidays per year
• Two floating holidays per year
• Flexible sick time
• Generous stipends (including those for caregiving, pet care, wellness, and home office)
• Annual professional development budget and opportunities