group manager, Loyalty Marketing (Hybrid - U.S.)

$128,400 - $214,200/Yr

Starbucks - Seattle, WA

Full-time - Manager

Remote - Seattle, WA

Food Services and Drinking Places

About the position

As a Group Manager for Loyalty Marketing at Starbucks, you will oversee the marketing campaigns and member experiences for the Starbucks Rewards loyalty program, which has a growing membership base of over 30 million. Your role will involve leading the growth of the program by enhancing customer engagement and retention strategies, while managing a team and collaborating with cross-functional partners to execute effective marketing tactics.

Responsibilities

• Own the holistic Starbucks Rewards member experience and customer journey; identify the next generation approach to drive member engagement of Starbucks Rewards
• Lead the loyalty marketing team and other cross-functional teams to develop loyalty marketing strategy and campaigns for Starbucks Rewards members
• Lead campaign strategy and development, architect master briefs, and lead direct team of partners and large cross-functional group of partners and external agencies to execute on loyalty marketing tactics and plans across digital and in-store
• Manage the loyalty P&L via marketing program execution and budget management

Requirements

• Progressive experience in managing loyalty programs or customer and digital marketing (10+ years)
• Progressive leadership experience in a cross-functional environment (10+ years)
• Experience managing complex and ambiguous business problems and developing strategic marketing solutions with demonstrated ability to drive shared goals and outcomes
• Experience in financial forecasting, business case development and P&L management
• Experience with agency and vendor management
• Experience managing others (5+ years)

Benefits

• Medical, dental, and vision insurance
• Basic and supplemental life insurance
• Short-term and long-term disability
• Paid parental leave
• Family expansion reimbursement
• Paid vacation from date of hire
• Sick time (accrued at 1 hour for every 25 hours worked)
• Eight paid holidays and two personal days per year
• 401(k) retirement plan with employer match
• Discounted company stock program (S.I.P.)
• Starbucks equity program (Bean Stock)
• Incentivized emergency savings
• Financial well-being tools
• 100% upfront tuition coverage for a first-time bachelor's degree through Arizona State University's online program
• Student loan management resources
• Access to backup care and DACA reimbursement