Group Manager Product Marketing Manager - Urolift

$125,000 - $135,000/Yr

Teleflex - Morrisville, NC

Full-time - Mid Level

Morrisville, NC

Miscellaneous Manufacturing

About the position

The Group Manager, Product Marketing - Urolift is responsible for the development of specific marketing plans and activities for the UroLift System, a minimally-invasive treatment for men diagnosed with Benign Prostatic Hyperplasia (BPH). This role involves creating the go-to-market strategy for the UroLift System by collaborating with cross-functional partners and key customers to drive its adoption and utilization. The Group Manager will manage the UroLift System Operating Budget (OPEX) and monitor competitive activity while identifying customer needs and establishing pricing strategies. In addition to managing the budget, the Group Manager will interface with Upstream Marketing and sales teams to collaborate on new product development or enhancements. This position requires building and managing strategic relationships with stakeholders, influencing without authority, and driving consensus in complex, multi-stakeholder environments. The Group Manager will design strategies to maximize the profitability of product lines, determine clear priorities for new product development, and evaluate promotional plans to ensure alignment with product line strategy. The role also includes responsibilities for new product launch strategic planning, developing relationships with internal and external stakeholders, facilitating networking among team members, and acting as a stakeholder point of contact for large projects. The Group Manager will contribute to the annual departmental budget, manage revenue projections for the UroLift System, and represent the company by visiting accounts to solicit feedback on products and services. Additionally, organizing physician symposiums and partnering with Global Marketing Product Managers to ensure messaging consistency across markets are key aspects of this role.

Responsibilities

• Develop specific marketing plans and activities for the UroLift System.
• Manage the UroLift System Operating Budget (OPEX) with key consultants and partners.
• Monitor competitive activity, identify customer needs, and establish pricing strategies.
• Interface with Upstream Marketing and sales for new product development or enhancements.
• Build and manage strategic relationships with stakeholders, influencing without authority.
• Design strategies to maximize the profitability of product lines through market research and financial analyses.
• Determine clear priorities for new product development and enhancements based on customer needs.
• Evaluate promotional plans for consistency with product line strategy and effective messaging.
• Evaluate strategies for product launches to ensure proper positioning and successful sales stimulation.
• Responsible for new product launch strategic planning in collaboration with the upstream team.
• Develop and broaden strategic relationships with internal and external stakeholders.
• Facilitate networking and collaboration among team members.
• Drive societal meeting strategy for product lines.
• Act as a stakeholder point of contact for large projects, defining roles and responsibilities.
• Propose resource allocation for managing product life cycles from concept through retirement.
• Contribute to the development of an annual departmental budget by forecasting future needs.
• Manage revenue projections for the UroLift System during corporate forecasting cycles.
• Represent the company by visiting accounts to solicit feedback on products and services.
• Organize physician symposiums and work with internal departments to promote events.
• Partner with Global Marketing Product Managers for messaging consistency across markets.
• Communicate with the field on backorders, key initiative updates, and strategic progress.
• Identify key analytics to measure UroLift success and communicate strategic planning progress.

Requirements

• Bachelor's degree (BA/BS) in marketing is highly preferred.
• 5-10 years of marketing/sales and/or product management experience.
• Minimum 5 years experience in a life sciences (medical device) product management or product marketing role.
• Proven ability to influence without authority and drive consensus in complex, multi-stakeholder environments.
• Experience in developing and implementing strategic marketing plans.
• Familiarity with market research methodologies and data analysis.
• Ability to partner cross-functionally with a desire for team success.

Benefits

• Medical, prescription drug, dental and vision insurance
• Flexible spending accounts
• Participation in 401(k) savings plan
• Various paid time off benefits, including PTO, short- and long-term disability, and parental leave