Group Marketing Specialist

Marketing & Corporate Affairs Group Operations - Nashville, TN

Full-time - Mid Level

Nashville, TN

About the position

The Group Marketing Specialist plays a crucial role in developing and executing strategic marketing initiatives for HCA Healthcare. This position focuses on enhancing hospital service line and physician practice growth through effective marketing strategies, collaboration with stakeholders, and data analysis. The specialist will support campaign strategies, ensure brand consistency, and contribute to overall market growth.

Responsibilities

• Assist in the analysis of research to identify market opportunities and consumer preferences to support campaign creation.
• Coordinate the creation and trafficking of numerous assets for omni-channel campaigns.
• Support the tracking and measurement of marketing outcomes including creative asset performance, engagement, response, leads, and ROI.
• Assist the Group team to understand and intake business needs across a variety of audiences.
• Prepare decks related to marketing plans and results to share with internal and external audiences.
• Generate innovative ideas to improve campaign performance and optimization.
• Clearly articulate and champion the HCA Enterprise/local market brand strategies and impact to internal/external stakeholders.
• Build a deep understanding of enterprise and market brand standards and uphold these standards.
• Support the development of unique brand narratives to position service line capabilities across the hospital network and individual practices.
• Support the planning and implementation of marketing strategies across the Group, including oversight of execution plans/timelines, project milestones, and deliverables/goals across operations activities.
• Identify and execute scalable solutions to achieve efficiencies where possible.
• Support enforcement of brand standard compliance across the market's Divisions and Facilities.
• Support the deployment of internal and external messaging for division-wide service line and practice initiatives.

Requirements

• Bachelor's degree is required.
• 2-4 years of work experience in marketing or related field.

Benefits

• Employee stock purchase plan
• Disability insurance
• Health insurance
• Dental insurance
• Paid time off
• Adoption assistance
• Vision insurance
• 401(k) matching
• Employee discount
• Life insurance
• Pet insurance