Group Product Director, Professional Promotion Marketing, Lung Cancer

Johnson & Johnson - Horsham, PA

Full-time - Director

Horsham, PA

Chemical Manufacturing

About the position

The Group Product Director (GPD) for Professional Promotion Marketing in Lung Cancer at Johnson & Johnson is a leadership role responsible for developing and executing marketing strategies for RYBREVANT® and LAZCLUZE®. This position plays a critical part in the U.S. Lung marketing team, overseeing a team and collaborating with various functions to ensure successful product launches and marketing initiatives.

Responsibilities

• Lead development of short- and long-term professional marketing strategies and tactics for RYBREVANT® and LAZCLUZE® therapy.
• Secure success of 2024/2025 launches.
• Lead, partner, and share insights with business partners to ensure strong collaboration and ideation for asset development.
• Manage professional agency of record and other specialty agencies to implement HCP tactics and training.
• Lead media and digital strategy and asset creation for HCP audience, including launching core JET/DEP assets.
• Manage budget, including all aspects of agency and media spend.
• Partner with market research, competitive intelligence, and analytics to deepen key insights for the brand.
• Coordinate promotional activities with sales leadership and deliver strategic content for field meetings.
• Partner with Sales Training on product training requirements and execution to the field.
• Support franchise team cross-functional initiatives, including agile marketing.
• Partner with legal, medical, regulatory & HCC to support team in approval of marketing materials.
• Oversee tactical execution of direct reports; provide coaching, development, and day-to-day management of direct reports.

Requirements

• A minimum of a BA/BS required; MBA preferred.
• Minimum 10 years business experience, with 5 years in Pharma marketing success and proven performance.
• Demonstrated in-line marketing experience and success is required.
• Oncology/Lung experience preferred.
• Demonstrated people management experience is required.
• Sales and/or Sales leadership experience is preferred.
• Excellent leadership skills with the ability to work effectively in a matrix and unstructured environment.
• Demonstrated ability to think strategically and challenge the status quo.
• Strong verbal, written and executive communication skills are required along with demonstrated presentation skills.

Nice-to-haves

• Experience in managing cross-functional teams.
• Familiarity with digital marketing strategies in the pharmaceutical industry.

Benefits

• Health insurance coverage.
• 401k retirement savings plan.
• Paid holidays and vacation time.
• Professional development opportunities.