Group Product Manager

$162,061 - $190,000/Yr

Seaspine Sales - Carlsbad, CA

Full-time - Mid Level

Carlsbad, CA

1,001-5,000 employees

Miscellaneous Manufacturing

About the position

The Group Product Manager at Orthofix is responsible for managing a specific group of products and technologies within the medical device industry. This role involves significant marketing leadership, establishing long-term global product strategies, executing annual marketing plans, and coordinating the launch of new products to achieve revenue targets. The position requires a strong focus on market needs, product validation, and effective team management to drive business goals.

Responsibilities

• Lead and develop a highly motivated product marketing group to achieve business goals.
• Identify market problems, quantify opportunities, and create product and service strategies that achieve company revenue and profitability objectives.
• Translate market problems into market requirements for the product development process.
• Ensure products meet market needs through rigorous pre-clinical and clinical validation activities.
• Manage upstream marketing activities including market research, product positioning, pricing strategy, and financial valuations.
• Develop and execute tactical marketing plans for existing and new commercial products/programs.
• Define sales training and medical education requirements for successful product adoption.
• Facilitate ongoing customer feedback mechanisms for continuous improvement.
• Provide onboarding and mentorship to junior team members and ensure effective integration into the organizational culture.
• Present effective marketing strategies and assist senior leadership in implementing strategic initiatives.

Requirements

• Bachelor's degree in marketing, engineering, or related discipline.
• Minimum of 6 years of product marketing experience in the medical device industry.
• Proven ability to lead and mentor product marketing colleagues.
• Experience in product commercialization from new idea to market release.
• Ability to gather and utilize customer information for product improvements.
• Experience in quantitative analysis for global/regional performance and decision making.
• Effective collaboration with direct and indirect sales forces to achieve results.
• Experience in executing brand positioning strategies that drive product demand.
• Expert knowledge of contemporary practices in Product Marketing.
• Strong financial and statistical analytical skills.
• Excellent written, verbal, and presentation skills across all organizational levels.
• Ability to motivate and inspire cross-functional teams.
• Strong influencing and negotiating skills.
• Project management skills.
• Ability to travel 30% of the time.

Nice-to-haves

• MBA preferred.
• Experience in spine-related products.
• Medical device sales experience.
• Experience with a best-in-class repeatable marketing methodology.

Benefits

• Competitive salary with bonus potential.
• Comprehensive health insurance.
• 401(k) retirement plan with company matching.
• Paid time off and holidays.
• Professional development opportunities.