Group Product Mgr. Downstream MarketinggTMTT

$138,000 - $196,000/Yr

Edwards Lifesciences - Camp Hill, PA

Full-time - Mid Level

Camp Hill, PA

10,001+ employees

Miscellaneous Manufacturing

About the position

The Group Product Manager, Global Marketing for Edwards Transcatheter Mitral and Tricuspid Therapies (TMTT) is responsible for developing and executing effective marketing strategies and programs to support product commercialization and achieve revenue and profit targets. This role focuses on downstream marketing activities, including product branding, training, and collateral creation, while also supporting upstream activities and regional execution. The position requires building strong relationships with internal teams and external stakeholders to drive sales growth and improve patient outcomes in the treatment of heart valve disease.

Responsibilities

• Lead global downstream product marketing planning to drive sales growth through championing the assigned brand and driving customer conversion.
• Develop and lead in the execution of comprehensive marketing plans including strategies and tactics for multiple major product launches or programs and initiatives.
• Establish credibility, serving as a subject matter expert (SME) on product, championing and communicating on the therapy both internally and externally.
• Build relationships with customers & key opinion leaders (KOL) to stay connected to market trends (VOC), help inform product launch plans & to modify strategies and tactics when necessary.
• Develop product positioning and marketing messages to differentiate and promote the value of assigned products vs. competition.
• Develop product materials and programs that support product launch and commercialization strategies for multiple major product launches or programs and initiatives.
• Effectively collaborate with the geography sales, marketing, and training teams to develop and execute commercial downstream marketing strategies for TMTT products and therapies.
• Drive marketing collateral/labeling through all relevant legal and regulatory approval processes through collaboration with relevant cross-functional stakeholders for multiple major product launches or programs and initiatives.
• Launch new products, owning global launch strategies, generating marketing materials, and developing programs for commercialization including Salesforce readiness (e.g., training on product, messaging, and competition).
• Manage budgets related to product line, campaigns and projects.
• Analyze clinical and market data to assess regional impact of potential product launches.
• Lead significant process or corporate initiatives that impact and bring value to the marketing organization.

Requirements

• Bachelor's Degree in related field.
• Minimum 10 years of work experience or Master's Degree or equivalent in related field and a minimum 8 years of related experience working in sales, marketing, or healthcare industry.

Nice-to-haves

• Proven successful project management skills.
• Proven expertise in Microsoft Office Suite.
• Excellent documentation and communication skills and interpersonal relationship skills including negotiating and relationship management skills with ability to drive achievement of objectives.
• Recognized as an expert in own area with specialized depth within the organization.
• Expert understanding of related aspects of marketing concepts and principles.
• Extensive understanding of broad market research designs, develops market research programs coordinating with the global VOC manager and demonstrates an in-depth understanding of commercial goals behind research.
• Ability to forecast product lines for short-term and long-term accuracy based on market development, sales trends, competition and changing market dynamics.
• Ability to assess and understand market share, pricing, ASPs, competitive dynamics.
• Possess strong clinical knowledge, experience and knowledge of the clinical areas where Edwards' products are used or intended to be used, understand the purchasing process and challenges for product adoption in complex healthcare networks.
• Strict attention to detail.
• Ability to interact professionally with all organizational levels and proactively escalate issues to appropriate levels of management in the organization.
• Ability to manage competing priorities in a fast paced environment.

Benefits

• Competitive salaries
• Performance-based incentives
• Wide variety of benefits programs to address diverse individual needs of employees and their families