Group Product Mgr. Downstream MarketinggTMTT

$138,000 - $196,000/Yr

Edwards Lifesciences - Irvine, CA

Full-time - Mid Level

Irvine, CA

Miscellaneous Manufacturing

About the position

The Group Product Manager, Downstream Marketing for Edwards Lifesciences' Transcatheter Mitral and Tricuspid Therapies (TMTT) is responsible for developing and executing marketing strategies that drive sales growth and support product commercialization. This role involves building relationships with medical professionals and stakeholders, managing product branding, and ensuring effective marketing collateral and training for sales teams. The position aims to transform treatment for patients with heart valve disease through innovative marketing efforts.

Responsibilities

• Lead global downstream product marketing planning to drive sales growth through championing the assigned brand and driving customer conversion.
• Develop and lead in the execution of comprehensive marketing plans including strategies and tactics for multiple major product launches or programs and initiatives.
• Establish credibility, serving as a subject matter expert (SME) on product, championing and communicating on the therapy both internally and externally.
• Build relationships with customers & key opinion leaders (KOL) to stay connected to market trends (VOC), help inform product launch plans & to modify strategies and tactics when necessary.
• Develop product positioning and marketing messages to differentiate and promote the value of assigned products vs. competition.
• Develop product materials and programs that support product launch and commercialization strategies for multiple major product launches or programs and initiatives.
• Effectively collaborate with the geography sales, marketing, and training teams to develop and execute commercial downstream marketing strategies for TMTT products and therapies.
• Drive marketing collateral/labeling through all relevant legal and regulatory approval processes through collaboration with relevant cross-functional stakeholders for multiple major product launches or programs and initiatives.
• Launch new products, owning global launch strategies, generating marketing materials, and developing programs for commercialization including Salesforce readiness (e.g., training on product, messaging, and competition). Responsibilities include; branding, messaging, collateral & campaign creation, customer engagement planning, and broad communication plans.
• Manage budgets related to product line, campaigns and projects.
• Analyze clinical and market data to assess regional impact of potential product launches.
• Lead significant process or corporate initiatives that impact and bring value to the marketing organization.

Requirements

• Bachelor's Degree in related field
• Minimum 10 years of work experience or Master's Degree or equivalent in related field and a minimum 8 years of related experience working in sales, marketing, or healthcare industry.

Nice-to-haves

• Proven successful project management skills
• Proven expertise in Microsoft Office Suite
• Excellent documentation and communication skills and interpersonal relationship skills including negotiating and relationship management skills with ability to drive achievement of objectives
• Recognized as an expert in own area with specialized depth within the organization
• Expert understanding of related aspects of marketing concepts and principles
• Extensive understanding of broad market research designs, develops market research programs coordinating with the global VOC manager and demonstrates an in-depth understanding of commercial goals behind research
• Ability to forecast product lines for short-term and long-term accuracy based on market development, sales trends, competition and changing market dynamics
• Ability to assess and understand market share, pricing, ASPs, competitive dynamics
• Possess strong clinical knowledge, experience and knowledge of the clinical areas where Edwards' products are used or intended to be used, understand the purchasing process and challenges for product adoption in complex healthcare networks
• Strict attention to detail
• Ability to interact professionally with all organizational levels and proactively escalate issues to appropriate levels of management in the organization
• Ability to manage competing priorities in a fast paced environment
• Represents leadership on projects within a specific working closely with cross-functional team, marketing peers and leaders and managing needs and messaging to upper management
• Consult in project setting within specific marketing area
• Adhere to all company rules and requirements (e.g., pandemic protocols, Environmental Health & Safety rules) and take adequate control measures in preventing injuries to themselves and others as well as to the protection of environment and prevention of pollution under their span of influence/control.

Benefits

• Competitive salaries
• Performance-based incentives
• Wide variety of benefits programs to address diverse individual needs of employees and their families