Group Program Manager, Dealer Insights & Strategy

General Motors - Tallahassee, FL

Full-time - Mid Level

Remote - Tallahassee, FL

Transportation Equipment Manufacturing

About the position

The Group Program Manager, Dealer Insights & Strategy at General Motors plays a crucial role in supporting various teams including Global Marketing, Dealer Digital Solutions, and Sales Operations by providing insights that inform decision-making and drive strategy. This position involves leading a team of strategists to analyze data, create scalable data products, and build statistical models aimed at identifying high ROI opportunities. The role emphasizes collaboration across departments to enhance marketing efficiency and optimize strategies, while also focusing on delivering consumer-centric solutions that keep GM proactive in its marketing approach.

Responsibilities

• Promote a collaborative work environment within the team and across stakeholders.
• Provide guidance for measurement, data collection, privacy and data availability, including standards for measurement of high value behaviors and tags.
• Lead creation of analyses and reporting as an individual and through your team at frequent cadences.
• Drive scale of insights, promoting adoption of self-service data products and data literacy through training.
• Provide cross-tier insights through analysis integration, to influence optimal investments.
• Drive a strategic roadmap with executable outcomes to provide business value and impact.
• Manage the portfolio of work to ensure prioritization of the greatest value adds.
• Use strong stakeholder management skills to prioritize and move requests from curiosity to realized data products, insights, and solutions.
• Map data skills, techniques, and tools to problems.
• Work with a product owner and teammates to develop requirements definitions.
• Exhibit the ability to tell a succinct, data-driven story tailored to a wide range of stakeholder levels, including senior executives.
• Lead and develop a team of strategists, continually growing their skills, experience, and expertise.
• Ensure an elevated level of deliverable quality, rigor, and reliability through the creation of internal structures and extensible frameworks.

Requirements

• 5-8+ years of experience in analytics, data science, or quantitative insights in an enterprise setting.
• 2+ years of experience successfully leading technical teams or work.
• Bachelor's degree in a related field, or equivalent work experience.
• Experience in strategy and commercial business reporting.
• Deep understanding of marketing performance measures, strategic insights, and optimization.
• Strong understanding of marketing disciplines (online/offline, creative, measurement, etc.).
• Experience in digital lines of business marketing measurement (e.g. ECom, subscriptions, digital experiences).
• Expertise in the principles of experimental design and analysis.
• Understanding of the principles of causality and/or modeling of incrementality.
• Prior experience with at least one of the following methodologies: statistical modeling, machine learning, AI models, behavior-based segmentation, causal inference, multi-touch attribution, propensity modeling and targeting.
• Exceptional at prioritizing and focusing on the highest value opportunities.
• Ability to evaluate the big picture and solve business problems rather than focusing solely on metrics.
• Strong drive for results and intellectual curiosity; must be a self-starter.
• Ability to train, mentor, and evaluate the technical capabilities of others.
• Prior experience evaluating and/or hiring high-performing talent.
• Strong project management skills with demonstrated success.
• Ability to prioritize and manage multiple tasks and projects at once without sacrificing quality.
• Excellent team player with strong interpersonal skills and highly collaborative work style.
• Excellent oral, listening, presentation, and written communication skills.

Benefits

• Medical, dental, and vision insurance
• Health Savings Account
• Flexible Spending Accounts
• Retirement savings plan with company and matching contributions
• Sickness and accident benefits
• Life insurance
• Paid vacation and holidays
• Tuition assistance programs
• Employee assistance program
• GM vehicle discounts
• Bonus potential based on company and individual performance