Group Program Manager, Dealer Insights & Strategy

General Motors - Columbia, SC

Full-time - Mid Level

Remote - Columbia, SC

Transportation Equipment Manufacturing

About the position

The Group Program Manager, Dealer Insights & Strategy at General Motors plays a crucial role in supporting various teams including Global Marketing and Sales Operations by providing insights that inform decision-making and drive strategy. This position involves leading a team of strategists to create scalable data products and build statistical models aimed at identifying high ROI opportunities. The role emphasizes collaboration, data literacy, and the delivery of consumer-centric solutions to enhance marketing efficiency and optimization.

Responsibilities

• Promote a collaborative work environment within the team and across stakeholders.
• Provide guidance for measurement, data collection, privacy and data availability, including standards for measurement of high value behaviors and tags.
• Lead creation of analyses and reporting as an individual and through your team at frequent cadences.
• Drive scale of insights, promoting adoption of self-service data products and data literacy through training.
• Provide cross-tier insights through analysis integration, to influence optimal investments.
• Drive a strategic roadmap with executable outcomes to provide business value and impact.
• Manage the portfolio of work to ensure prioritization of the greatest value adds.
• Use strong stakeholder management skills to prioritize and move requests from curiosity to realized data products, insights, and solutions.
• Map data skills, techniques, and tools to problems.
• Work with a product owner and teammates to develop requirements definitions.
• Exhibit the ability to tell a succinct, data-driven story tailored to a wide range of stakeholder levels, including senior executives.
• Lead and develop a team of strategists, continually growing their skills, experience, and expertise.
• Ensure an elevated level of deliverable quality, rigor, and reliability through the creation of internal structures and extensible frameworks.

Requirements

• 5-8+ years of experience in analytics, data science, or quantitative insights in an enterprise setting.
• 2+ years of experience successfully leading technical teams or work.
• Bachelor's degree in a related field, or equivalent work experience.
• Experience in strategy and commercial business reporting.
• Deep understanding of marketing performance measures, strategic insights, and optimization.
• Strong understanding of marketing disciplines (online/offline, creative, measurement, etc.).
• Experience in digital lines of business marketing measurement (e.g. ECom, subscriptions, digital experiences).
• Expertise in the principles of experimental design and analysis.
• Understanding of the principles of causality and/or modeling of incrementality.
• Prior experience with at least one of the following methodologies: statistical modeling, machine learning, AI models, behavior-based segmentation, causal inference, multi-touch attribution, propensity modeling and targeting.
• Exceptional at prioritizing and focusing on the highest value opportunities.
• Ability to evaluate the big picture and solve business problems rather than focusing solely on metrics.
• Strong drive for results and intellectual curiosity; must be a self-starter.
• Ability to train, mentor, and evaluate the technical capabilities of others.
• Prior experience evaluating and/or hiring high-performing talent.
• Strong project management skills with demonstrated success.
• Ability to prioritize and manage multiple tasks and projects at once without sacrificing quality.
• Excellent team player with strong interpersonal skills and highly collaborative work style.
• Excellent oral, listening, presentation, and written communication skills.

Benefits

• Medical, dental, vision insurance
• Health Savings Account
• Flexible Spending Accounts
• Retirement savings plan with company matching contributions
• Sickness and accident benefits
• Life insurance
• Paid vacation and holidays
• Tuition assistance programs
• Employee assistance program
• GM vehicle discounts
• Bonus potential based on company and individual performance