Growth and Experiments Manager, Ads Marketing

$108,000 - $158,000/Yr

Google - San Francisco, CA

Full-time - Mid Level

San Francisco, CA

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About the position

The Growth and Experiments Manager for Ads Marketing at Google is responsible for driving growth initiatives that enhance marketing capabilities for customers. This role involves leading key marketing efforts, maximizing engagement with insights-led content, and executing a cross-channel strategy to attract and nurture customers. The manager will analyze performance metrics, identify root causes of performance issues, and implement enhancements to strategies and execution plans. Additionally, the role includes owning the experimentation agenda and leveraging deep analytics to drive business outcomes.

Responsibilities

• Identify and optimize the most effective channels for content distribution and develop a distinct strategy for each channel.
• Analyze platform, content, and channel performance disaggregating root cause drivers of performance and opportunities for improvement.
• Work with technical teams to operationalize new metrics.
• Implement strategies to grow a community of engaged readers from target segments on the platform.
• Implement strategies to grow segment email lists, social media followers, web users, and other target communities.
• Develop and own experimentation agenda and run experiments to drive business and operational outcomes through our content platform.
• Own process and actions to deliver content across each channel, support ad hoc analytical/operational needs, and manage priority projects.
• Partner with content team on adoption of AI in content development process.

Requirements

• Bachelor's degree or equivalent practical experience.
• 4 years of experience in Growth Marketing.
• Experience managing cross-functional or cross-team projects.
• Experience in cultivating and growing online communities.
• Experience with best practices across channels.

Nice-to-haves

• Experience in content marketing or publishing, thought leadership, or B2B publishing.
• Experience in email subscriber acquisition and retention.
• Experience with analytical problem-solving, quantitative analysis, and communicating findings.
• Ability to work on ambiguous problems with an entrepreneurial mindset, at pace.
• Excellent analytical skills, including SQL and programming languages.

Benefits

• Base salary range of $108,000-$158,000 + bonus + equity + benefits.