Growth and Experiments Manager, Ads Marketing

$108,000 - $158,000/Yr

Google - Los Angeles, CA

Full-time - Mid Level

Los Angeles, CA

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About the position

The Growth and Experiments Manager role is focused on driving growth for the Ads business by enhancing marketing capabilities and providing actionable insights. This position involves leading growth marketing efforts, maximizing engagement with insights-led content across various channels, and executing a cross-channel strategy to attract and nurture customers. The role requires strong analytical skills to understand performance drivers and implement enhancements, as well as ownership of the experimentation agenda to identify and leverage organic growth opportunities.

Responsibilities

• Lead key growth marketing efforts to drive tangible business outcomes.
• Maximize engagement with insights-led content across multiple organic/owned channels.
• Define and execute a cross-channel strategy to attract, educate, and nurture customers.
• Analyze performance to understand root cause drivers and identify enhancements.
• Own the experimentation agenda and run experiments to drive business outcomes.
• Develop strategies to grow a community of engaged readers and segment email lists.
• Partner with content teams to adopt AI in the content development process.

Requirements

• Bachelor's degree or equivalent practical experience.
• 4 years of experience in Growth Marketing.
• Experience managing cross-functional or cross-team projects.
• Experience in cultivating and growing online communities.
• Experience with best practices across channels.

Nice-to-haves

• Experience in content marketing or publishing, thought leadership, or B2B publishing.
• Experience in email subscriber acquisition and retention.
• Experience with analytical problem-solving and quantitative analysis.
• Ability to work on ambiguous problems with an entrepreneurial mindset.
• Excellent analytical skills, including SQL and programming languages.

Benefits

• Health insurance
• Dental insurance
• Vision insurance
• 401(k) plan
• Paid holidays
• Paid time off
• Employee stock purchase plan
• Tuition reimbursement
• Professional development opportunities