Growth and Retention Marketing Manager
HomeLight - San Francisco, CA
posted 2 days ago
About the position
HomeLight is the real estate technology platform powering innovative transactions for top agents, lenders, and their clients. Our technology makes it easier to buy and sell homes, whether that's enabling clients to buy before they sell, find a top agent, or have certainty through a modern closing process. Each year, HomeLight facilitates billions of dollars of residential real estate business on its platform for thousands of agents and loan officers. Our vision is a world where every real estate transaction is simple, certain, and satisfying for all. We are looking for a Growth & Retention Marketing Manager to join our small, dynamic Product Marketing team. In this role, you'll grow our emerging and existing products for our agent and loan officer partners, brainstorm and execute go-to-market tests and retention strategies, and build sales enablement and channel content in a fast-paced environment. This position will report to the Vice President of Marketing.
Responsibilities
- Own the GTM of our enterprise lender partners and drive retention with existing partners, experimenting and scaling effective launch and retention marketing strategies to grow registrations, demos, leads, and brand loyalty with our key lender partners
- Identify new opportunities and ideas for us to test, measure, and iterate to drive product adoption across our portfolio
- Craft positioning and messaging to market our products to loan officers, real estate agents, and clients nationwide
- Develop content that's simple, polished, and engaging in a variety of formats, including marketing materials like one-pagers and social media templates, customer sales events and industry conferences, emails, and training webinars
- Manage complex projects across multiple stakeholders, using your organizational and communication skills to keep everything on track.
Requirements
- 4+ years of relevant growth, product, or marketing experience, ideally in a startup environment with advancing responsibilities
- Experience using data to prioritize growth and product marketing campaigns, measure performance, and guide strategy
- Experience owning and building in tools including Webflow, HubSpot, Iterable, AirTable, HotJar, Canva, Figma, and more
- Stellar copywriting skills, with the ability to translate complex products into easy-to-understand, compelling content
- The ability to prioritize projects based on impact and manage multiple projects at a time
- Strong communication skills and the ability to confidently manage relationships with cross-functional partners, customers, executives, and external vendors alike
- An eye for detail and an innate brand sense
- A four-year college degree; Marketing or Communications major a plus
Benefits
- Medical (Anthem or Kaiser), Dental & Vision (Guardian)
- Long-Term Disability & Short-Term Disability, Hospital Indemnity Insurance (Guardian)
- 401k (Guideline), Life Insurance (Guardian) & Pet Insurance (Nationwide)
- Commuter benefits are offered in certain locations
- PTO, including Volunteer Days to give back to your community
- Annual Anniversary Perks, including professional development and sabbaticals!
- HomeLight Services to help you with buying and selling your home
