Growth Associate, SEM (Core HR)

$75,000 - $125,250/Yr

Rippling - New York, NY

Full-time - Entry Level

New York, NY

Publishing Industries

About the position

The Growth Associate, SEM at Rippling plays a crucial role in driving revenue generation through effective management of Paid Search campaigns, specifically focusing on Core HR products. This position involves optimizing marketing experiments across various channels to maximize sales demos and revenue. The role requires collaboration with multiple teams to enhance campaign performance and explore innovative growth strategies.

Responsibilities

• Help manage and optimize a budget to generate growth in SEM for Core HR products.
• Own day-to-day execution for a large set of Core SEM campaigns, managing bids, budgets, keywords, and more.
• Build an efficiency-focused experimentation roadmap to test new approaches and tactics within SEM.
• Collaborate with business line marketing managers to report performance trends and brainstorm improvements.
• Partner with the WebOps team to experiment with new landing page content and designs.

Requirements

• 1-3 years of experience in quantitative and qualitative work in a fast-paced environment.
• Strong grasp of SEM fundamentals with a track record of high-quality execution.
• Ownership mindset, motivated by the idea of owning a number and stepping up to challenges.
• Effective cross-functional communication skills.
• Bias to action with a willingness to try new growth ideas.
• Structured, data-driven problem-solving skills, with proficiency in SQL or Excel.

Nice-to-haves

• Experience with new platform tools and bidding strategies in SEM.
• Creativity in generating new ideas for testing and project completion.

Benefits

• Competitive salary
• Equity options
• Comprehensive health benefits
• Flexible work arrangements
• Diversity and inclusion initiatives