Growth Associate

REEF - Miami, FL

Full-time - Mid Level

Miami, FL

Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers

About the position

The Growth Associate at REEF will be instrumental in driving customer acquisition, retention, and expansion strategies. This role involves collaborating with cross-functional teams to implement growth initiatives, optimize marketing funnels, and enhance the overall customer experience. The ideal candidate will thrive in a fast-paced environment and be passionate about scaling businesses through innovative strategies.

Responsibilities

• Develop and execute data-driven strategies to drive user acquisition, engagement, and retention.
• Leverage analytics to identify growth opportunities, optimize campaigns, and improve marketing funnel performance.
• Collaborate with the marketing team to plan, execute, and optimize paid advertising campaigns across multiple platforms (Google, Facebook, LinkedIn, etc.).
• Design and run A/B tests and growth experiments to identify the most effective strategies and tactics.
• Conduct market research and analyze customer behavior to better understand the target audience and enhance product-market fit.
• Work closely with product, marketing, and sales teams to align on growth goals and execute initiatives that drive business growth.
• Identify and develop partnerships with external stakeholders that can accelerate growth.
• Provide regular reports and insights on growth metrics and campaign performance to senior management.

Requirements

• 2+ years of experience in growth marketing, digital marketing, or a similar role with a track record of driving successful growth initiatives.
• Strong analytical mindset with the ability to interpret data and draw actionable insights.
• Familiarity with growth tools like Google Analytics, CRM platforms, A/B testing tools, and marketing automation systems.
• Excellent communication and collaboration skills, with the ability to work effectively across teams.
• A self-starter who thrives in a fast-paced, dynamic environment with a passion for innovation and problem-solving.
• Ability to pivot quickly based on data-driven insights and changing priorities.

Nice-to-haves

• Experience with SaaS platforms, B2B marketing, or urban tech industries is a plus.

Benefits

• Health insurance
• Dental insurance
• Vision insurance
• Life and Disability insurance
• 401(k)
• Paid Time Off (PTO)