Growth Lead, ABM

About the position

The Lead, Account Based Marketing (ABM) at Spring Health is responsible for developing and executing targeted ABM strategies to drive growth and revenue. This role involves account segmentation, designing personalized campaigns, collaborating with sales and marketing teams, managing budgets, and measuring campaign performance to achieve revenue targets. The position is an individual contributor role that requires strategic thinking and hands-on execution to enhance engagement with enterprise accounts.

Responsibilities

• Develop and execute a scalable ABM strategy to enhance engagement and build pipeline with target enterprise accounts.
• Conduct account analysis and segmentation in partnership with sales and revops to identify and tier target accounts.
• Design and lead 1:1 and 1:few ABM campaigns that align with each stage of the buyer journey.
• Partner with sales leadership and marketing functions to ensure messaging and campaign assets resonate with targeted account audiences.
• Drive account engagement to achieve quarterly and annual pipeline and revenue targets.
• Establish ABM metrics and conduct regular reporting on campaign performance and engagement metrics.
• Manage ABM budget with a focus on ROI, prioritizing high-impact tactics.
• Collaborate with sales and marketing ops to define workflows and processes that enhance efficiency.

Requirements

• 6+ years of B2B marketing experience, with at least 3 years focused on ABM for enterprise accounts.
• Demonstrated success in executing 1:1 and 1:few ABM campaigns that drive meaningful engagement.
• Strong analytical skills, with experience in HubSpot, Salesforce, or similar tools.
• Proven ability to build and maintain strong partnerships with sales teams and other stakeholders.
• Innovative thinker who can balance strategic planning with hands-on execution.
• Experience managing budgets and vendor relationships.

Nice-to-haves

• Experience in healthcare technology or a related industry.
• Knowledge of ABM platforms like 6Sense.

Benefits

• Health, Dental, Vision benefits starting on the first day.
• Employer sponsored 401(k) match of up to 2%.
• Yearly allotment of no cost visits to the Spring Health network of therapists and coaches.
• Generous paid time off, including 10 sick days and 12 paid holidays.
• 1 month sabbatical leave granted at the 4 year anniversary.
• Parental leave up to 18 weeks, depending on eligibility.
• Access to fertility care support and reimbursement for related expenses.
• Access to Wellhub for wellbeing coaching and budget management.
• Up to $1,000 Professional Development Reimbursement a year.
• $200 per year donation matching to support favorite causes.