Growth Manager (SEM) - Digital Marketing San Mateo, CA United States
Verkada - San Mateo, CA
posted about 2 months ago
About the position
At Verkada, we're known to push traditional boundaries, and our B2B growth efforts are no exception. We're reinventing Growth here. As a Growth Manager for our Digital team, you'll be joining a highly selective team with educational backgrounds from Stanford, Princeton, MIT, and more, with a wide variety of career experience across investment banking, corporate strategy, consulting and engineering, in addition to start-up and marketing experience. The Growth Manager for SEM in the Digital Marketing team will be responsible for driving customer acquisition and growth through Google/Bing search and display campaigns. With a focus on data-driven decision-making, the Growth Manager will plan, execute, and optimize campaigns to achieve business goals. This role is on-site at HQ in San Mateo, CA.
Responsibilities
- Develop and implement comprehensive search & display marketing strategies to increase brand visibility and customer acquisition across Google and Bing search campaigns and display/YouTube campaigns
- Analyze performance data to identify trends, measure campaign effectiveness, and optimize strategies for maximum ROI
- Collaborate with cross-functional teams to align digital marketing strategies with overall business goals
- Drive innovation and experimentation in digital marketing tactics to stay ahead of industry trends and leverage new growth opportunities while constantly A/B testing ad copy and landing pages
- Report on campaign performance and strategic insights to senior management, providing actionable recommendations for future initiatives.
Requirements
- 4-year undergraduate degree (quantitative field of study strongly preferred)
- Minimum of 3 years of experience in Search PPC digital marketing, with a proven track record of successful customer acquisition strategies
- Strong quantitative background, with experience using data and metrics to inform marketing decisions
- Ability to manage multiple projects simultaneously, with high attention to detail and organizational skills
- Excellent communication and interpersonal skills, with the ability to work effectively in a team environment and manage relationships with internal and external stakeholders
- Experience with digital marketing automation and CRM tools preferred
- Strong analytical skills, with proficiency in analytics tools preferred (e.g., Google Analytics, SQL)
- Creative thinker with a passion for digital marketing and growth hacking.
Nice-to-haves
- Experience with digital marketing automation and CRM tools preferred
- Proficiency in analytics tools preferred (e.g., Google Analytics, SQL).
Benefits
- Healthcare programs that can be tailored to meet the personal health and financial well-being needs - Premiums are 100% covered for the employee under most plans and 80% for family premiums
- Nationwide medical, vision and dental coverage
- Health Saving Account (HSA) and Flexible Spending Account (FSA) with tax saving options
- Expanded mental health support
- Paid parental leave policy & fertility benefits
- Time off to relax and recharge through our paid holidays, firmwide extended holidays, flexible PTO and personal sick time
- Professional development stipend
- Wellness/fitness benefits
- Healthy lunches and dinners provided daily
