Growth Manager (SEM) - Digital Marketing San Mateo, CA United States

$145,000 - $190,000/Yr

Verkada - San Mateo, CA

Full-time - Mid Level

San Mateo, CA

1,001-5,000 employees

Publishing Industries

About the position

At Verkada, we're known to push traditional boundaries, and our B2B growth efforts are no exception. We're reinventing Growth here. As a Growth Manager for our Digital team, you'll be joining a highly selective team with educational backgrounds from Stanford, Princeton, MIT, and more, with a wide variety of career experience across investment banking, corporate strategy, consulting and engineering, in addition to start-up and marketing experience. The Growth Manager for SEM in the Digital Marketing team will be responsible for driving customer acquisition and growth through Google/Bing search and display campaigns. With a focus on data-driven decision-making, the Growth Manager will plan, execute, and optimize campaigns to achieve business goals. This role is on-site at HQ in San Mateo, CA.

Responsibilities

• Develop and implement comprehensive search & display marketing strategies to increase brand visibility and customer acquisition across Google and Bing search campaigns and display/YouTube campaigns
• Analyze performance data to identify trends, measure campaign effectiveness, and optimize strategies for maximum ROI
• Collaborate with cross-functional teams to align digital marketing strategies with overall business goals
• Drive innovation and experimentation in digital marketing tactics to stay ahead of industry trends and leverage new growth opportunities while constantly A/B testing ad copy and landing pages
• Report on campaign performance and strategic insights to senior management, providing actionable recommendations for future initiatives.

Requirements

• 4-year undergraduate degree (quantitative field of study strongly preferred)
• Minimum of 3 years of experience in Search PPC digital marketing, with a proven track record of successful customer acquisition strategies
• Strong quantitative background, with experience using data and metrics to inform marketing decisions
• Ability to manage multiple projects simultaneously, with high attention to detail and organizational skills
• Excellent communication and interpersonal skills, with the ability to work effectively in a team environment and manage relationships with internal and external stakeholders
• Experience with digital marketing automation and CRM tools preferred
• Strong analytical skills, with proficiency in analytics tools preferred (e.g., Google Analytics, SQL)
• Creative thinker with a passion for digital marketing and growth hacking.

Nice-to-haves

• Experience with digital marketing automation and CRM tools preferred
• Proficiency in analytics tools preferred (e.g., Google Analytics, SQL).

Benefits

• Healthcare programs that can be tailored to meet the personal health and financial well-being needs - Premiums are 100% covered for the employee under most plans and 80% for family premiums
• Nationwide medical, vision and dental coverage
• Health Saving Account (HSA) and Flexible Spending Account (FSA) with tax saving options
• Expanded mental health support
• Paid parental leave policy & fertility benefits
• Time off to relax and recharge through our paid holidays, firmwide extended holidays, flexible PTO and personal sick time
• Professional development stipend
• Wellness/fitness benefits
• Healthy lunches and dinners provided daily