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Growth Manager
$152,000 - $228,000/Yr
Snap Inc. - Los Angeles, CA
posted 2 months ago
Full-time - Mid Level
Los Angeles, CA
Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services
About the position
The Growth Manager at Snap Inc. is responsible for building, optimizing, and scaling marketing campaigns across various channels to drive new user acquisition. This role involves collaborating with cross-functional teams to enhance SEO, conducting performance reviews, and analyzing community trends to identify growth opportunities. The Growth Manager will also work closely with data science teams to understand user engagement and present insights to senior leadership.
Responsibilities
- Build, optimize, and scale campaigns across a variety of partners and channels to efficiently drive new user acquisition
- Collaborate cross functionally on SEO to research, test, analyze, and improve web ranking, engagement, and growth
- Conduct ongoing campaign performance reviews across channels, partners, countries, and strategies
- Collaborate with internal teams and external agencies to develop and test new ad creative
- Ideate and execute A/B tests to continually improve campaign performance
- Analyze community-level trends to identify areas of opportunity for further exploration
- Closely monitor how initiatives are impacting topline company KPIs
- Partner with data science colleagues to deeply understand paid user engagement
- Present results, learnings, and recommendations based on program and campaign performance
Requirements
- Bachelor's degree or equivalent years of experience
- 4+ years of experience in performance marketing or a quantitative role with a focus in technology or social media
- Experience using Excel, SQL and data visualization tools (e.g., BigQuery, Looker, Tableau)
Nice-to-haves
- Hands-on experience running paid acquisition campaigns across a variety of partners, countries, and channels
- Experience partnering with external agencies to design and optimize creative across channels and countries
- Experience managing multiple growth channels (SMS, email, notifications)
- Experience building forecasting models such as lifetime value and estimated retention
- An understanding of digital marketing attribution models
Benefits
- Paid parental leave
- Comprehensive medical coverage
- Emotional and mental health support programs
- Compensation packages that include equity in the form of RSUs
