Korn/Ferry International - Dallas, TX
posted 2 months ago
Korn Ferry is seeking a highly motivated Marketing Director responsible for shaping and executing the growth marketing strategy for our Digital Products that integrates with our broader go-to-market (GTM) objective of positioning ourselves as a premier organizational consulting firm. This role requires a strategic thinker and experienced marketer who can develop and implement effective marketing programs to drive customer acquisition, revenue growth, and market share expansion within the B2B space. The Director will lead a high-performing team, collaborate cross-functionally, and leverage data-driven insights to achieve ambitious growth targets. The ideal candidate will oversee the strategy, planning, activation, and coordination of brand and demand marketing campaigns that highlight our digital products as part of our story of unlocking potential for people, teams, and organizations. This role involves close collaboration with our Product Marketing team and ensuring we have a GTM presence through a full funnel channel strategy. Key responsibilities include developing a GTM strategy that supports revenue and pipeline growth targets, forecasting the impact of marketing campaigns, and collaborating with senior leadership to ensure alignment. The Director will also be responsible for developing campaign strategies focused on the Ideal Customer Profile (ICP), creating compelling content, executing marketing campaigns across multiple channels, and analyzing campaign performance to continuously improve ROI and KPIs. This position requires exceptional leadership and project management skills, as well as a strong analytical mindset to drive data-driven decision-making. The Marketing Director will work closely with various teams, including product marketing, sales, and customer success, to ensure that marketing strategies align with commercial needs and objectives.