Growth Marketing Director, Financial Services

$138,600 - $207,800/Yr

Guidehouse - New York, NY

Full-time - Senior

New York, NY

Professional, Scientific, and Technical Services

About the position

Guidehouse is seeking a Growth Marketing Director for its Financial Services sector, responsible for developing and executing comprehensive marketing strategies that align with corporate goals. This role involves leading a digital-first demand generation team, collaborating with various stakeholders, and driving awareness and lead generation through innovative multi-channel campaigns. The ideal candidate will have extensive experience in financial services marketing and a strong understanding of the sales process to effectively engage target audiences.

Responsibilities

• Develop and lead a digital-first, demand generation team to plan and execute end-to-end demand generation programs.
• Demonstrate a strong understanding of the sales process and funnel to drive audience engagement and growth.
• Develop and execute LinkedIn-focused campaigns to promote the expertise of FS and the Guidehouse brand.
• Ensure campaigns are developed aligned to business goals for key buyer personas and targeted regions.
• Create innovative multi-channel campaigns to drive MQLs and pipeline while closely monitoring conversion rates.
• Leverage marketing automation and lead management to streamline, automate and measure all marketing programs and workflows.
• Create distinctive content and insights that stimulate engagement and support growth.
• Work collaboratively with content strategy team to develop high impact assets and optimize SEO/SEM, ABM, social and PPC strategies.
• Team with internal creative designers and external agencies to develop successful digital ads and campaign assets.
• Collaborate with other service lines and sectors to build integrated campaigns as needed.
• Measure, analyze and report on campaign performance to leadership.
• Oversee one or more direct reports including project management and reporting.
• Manage the FS sector marketing budget in accordance with corporate policies.

Requirements

• Minimum bachelor's degree in marketing or related field.
• Twelve (12) + years of experience in marketing driving proven growth through strategic, targeted, multi-channel marketing programs.
• Demonstrated knowledge of consultancy marketing and FS-related services provided by consulting firms.
• Strong business acumen with critical and analytical thinking skills.
• Excellent written and verbal communications skills with strength in listening and collaboration.
• Adept at creating impactful go-to-market initiatives to commercialize FS expertise and services.
• Ability to manage complex projects and build valued relationships at all levels.
• Experience working with external agencies to articulate business needs and manage campaign budgets.
• Demonstrated knowledge in digital marketing campaign automation platforms.

Nice-to-haves

• Professional Services and Consulting experience.
• A passion for or experience in thought leadership strategy.
• Global brand marketing and communications experience.

Benefits

• Health savings account
• Paid holidays
• Disability insurance
• Health insurance
• Dental insurance
• 401(k)
• Flexible spending account
• Tuition reimbursement
• Adoption assistance
• Parental leave
• Vision insurance
• Referral program