Growth Marketing Director

PSSI International - Atlanta, GA

Full-time - Senior

Remote - Atlanta, GA

10,001+ employees

Construction of Buildings

About the position

The Growth Marketing Director will lead the development and execution of strategic marketing initiatives aimed at accelerating growth across the enterprise. This role is crucial for expanding market presence, generating new business opportunities, and establishing PSSI as a trusted authority in the food industry. The ideal candidate will have a proven track record in delivering measurable results in a competitive B2B environment.

Responsibilities

• Develop and implement an integrated B2B marketing strategy aligned with the company's business goals.
• Guide and mentor the marketing team to ensure successful execution of campaigns.
• Establish KPIs and track performance metrics, optimizing strategies based on data and insights.
• Collaborate closely with the sales team to align marketing efforts with sales goals and strategies.
• Design and execute lead generation programs using inbound and outbound marketing strategies.
• Implement account-based marketing (ABM) tactics to target high-value customers.
• Develop email marketing, content marketing, and digital campaigns that nurture leads and move them through the sales funnel.
• Conduct market research to identify trends, customer needs, and competitive positioning.
• Provide insight to refine product positioning and drive new product development.
• Monitor competitor activity and adjust marketing tactics as necessary to maintain an advantage in the market.
• Partner with the sales team to create seamless alignment between marketing efforts and sales goals.
• Establish lead scoring, nurturing programs, and a feedback loop to optimize results.
• Equip the sales team with marketing materials, presentations, and case studies that effectively communicate our value proposition and close deals faster.
• Drive sales campaigns and incentives to accelerate new customer acquisition.
• Collaborate with R&D and engineering to develop new products and offerings that help solve customer problems or enhance experiences.
• Present marketing strategies and results to the executive team and stakeholders, ensuring alignment with business goals.

Requirements

• Bachelor's degree in Marketing, Business, or a related field.
• 7 or more years of experience in B2B marketing, with a track record of successful marketing leadership.
• Proven success in a senior B2B marketing role, with a strong emphasis on driving business growth and measurable results.
• Strong understanding of digital marketing, inbound marketing, and account-based marketing (ABM).
• Strong data analytics skills, with a track record of using insights to drive revenue and optimize performance.
• Exceptional leadership and communication skills, with experience leading and scaling marketing teams.
• Hands-on experience with CRM and marketing automation platforms (e.g., HubSpot, Marketo, Salesforce).
• Proficient in MS Suite Tools (Excel, PPT, PowerBI).

Nice-to-haves

• Masters of Business Administration (MBA).

Benefits

• Medical, Dental, & Vision Insurance
• Basic Life Insurance
• 401k Retirement Plan
• Paid Holidays (varies by location)
• Paid Vacation
• Employee Assistance Program
• Training & Development Opportunities