Growth Marketing Lead

Gravityclimate - San Francisco, CA

Full-time - Mid Level

Remote - San Francisco, CA

About the position

Gravity is seeking a founding Growth Marketing Lead to develop and implement a growth strategy that drives pipeline generation and revenue for the company. This role is crucial for building a scalable marketing function that supports the company's hypergrowth phase, focusing on data-driven decision-making and optimizing marketing campaigns across various digital channels.

Responsibilities

• Develop a strategic growth plan for marketing to hit revenue and brand goals in 2024+
• Acquire customers through digital channels like Google Ads and LinkedIn Ads to meet growth goals
• Optimize the entire conversion funnel and experiment with bidding strategies, targeting, messaging, ad creative, and landing pages
• Own marketing operations from end to end, collaborating with BDRs and the sales team to drive revenue
• Manage budgets and forecasts, oversee analytics and reporting, and measure performance
• Experiment with new ways to generate pipeline and share insights to inform content and messaging
• Track and report marketing progress, serving as a core leader within the Marketing organization.

Requirements

• 5-10 years of growth marketing experience in high-growth tech startups across multiple channels (SEM, email, paid social, website optimization, etc.)
• Strong B2B experience, with the ability to operate multiple channels autonomously
• Proven ability to build and scale systems for a successful growth strategy
• Autonomy and ownership mentality, comfortable in semi-structured environments
• Strong project management skills with excellent analytical abilities
• Ability to work cross-functionally and contribute to a rapidly scaling company
• Curiosity and eagerness to experiment and learn.

Nice-to-haves

• Proximity to the San Francisco office
• Expertise in corporate carbon accounting or decarbonization efforts
• Experience building out growth efforts at early-stage startups
• Knowledge of industrial customers' systems, emissions profiles, and/or business needs
• Experience with Python and/or SQL (or a desire to learn)

Benefits

• Competitive salary
• Top-tier paid health, vision, dental, and life insurance
• Meaningful equity
• Unlimited PTO
• Health & wellness stipend
• Work from home set-up stipend
• Paid company travel