Growth Marketing Lead

Jerry - Seattle, WA

Full-time - Mid Level

Seattle, WA

Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers

About the position

At Jerry, we are redefining and radically improving how people manage owning a car, one of their most expensive and time-consuming assets. Backed by artificial intelligence and machine learning, Jerry simplifies and automates owning and maintaining a car while providing personalized services for all car owners' needs. We are the #1 rated and most downloaded app in our category with a 4.7 star rating in the App Store. We have more than 5 million customers - and we're just getting started. With significant progress across various aspects of our product, we are now prioritizing customer acquisition and profitable growth as our top goals for the coming years. To achieve this, we are eagerly expanding our growth team. You will report to the Head of Growth and work closely with the executive team to propel us towards further exponential growth. You will drive our existing marketing channels (social, affiliates, search) to the next level within this complex and competitive category and expand into new venues of customer acquisition. This role offers substantial career growth opportunities, resources, and CEO visibility. Initially, this position functions as a senior individual contributor to establish a foundational growth engine. Once this is achieved, we envision this individual building and managing their team in marketing, transitioning into a people manager role as we continue to grow. If you're looking for a unique challenge in a newly-created role with uncapped impact, we'd love to hear from you!

Responsibilities

• Lead and own channel performance from end to end, including strategy, execution, analysis, optimization, with the support from data team, product team, and agency partners.
• Analyze and monitor campaign performance, identify trends, and make optimizations to drive improvement; react to deviations from plans quickly and strategically.
• Conceive and execute innovative experiments; deliver and apply data-driven, analytically rigorous insights and recommendations to enhance performance.
• Allocate and manage budget for each campaign to maximize ROAS.
• Strategize the full-funnel marketing road map to achieve long-term exponential growth.
• Lead new channel expansion with innovation, thoughtfulness and rigor.
• Expand the growth team with exceptional talented junior marketers.

Requirements

• 5+ years of experience in digital performance marketing, including 2+ years managing paid search, social media, or programmatic affiliate advertising channels hands-on.
• Bachelor's degree in marketing or STEM discipline.
• Strong quantitative analytical ability and a knack for storytelling through data.
• Ability to thrive in an ambiguous and fast-paced environment.
• Ownership mentality - you are not satisfied with 'good enough'.