Growth Marketing Manager, B2B, AI

$122,000 - $176,000/Yr

Meta - New York, NY

Full-time - Senior

New York, NY

5,001-10,000 employees

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About the position

Meta is seeking an experienced Growth Marketing Manager for its Business Growth Marketing team to enhance the adoption of LLaMA, a state-of-the-art large language model. This role focuses on managing digital marketing channels and executing go-to-market strategies aimed at enterprise audiences. The successful candidate will collaborate with cross-functional teams, utilize data insights, and drive qualified leads into the sales funnel, all while improving the digital marketing funnel from discovery to conversion.

Responsibilities

• Manage digital marketing channels (web, email/CRM, etc.) to execute high-performing go-to-market activations to enterprise audiences at scale.
• Collaborate with engineering, product marketing, and sales/partnerships teams to understand the needs of target audiences and develop digital/performance marketing strategies.
• Work with quantitative and qualitative data teams to understand the audience and use cases to inform strategy and optimizations.
• Produce and share data insights with cross-functional teams to inform strategy and customer journey improvements.
• Partner with sales and partnerships organizations to drive qualified enterprise leads into the sales funnel.
• Improve the digital funnel across target audiences from discovery to conversion.
• Oversee end-to-end campaign execution across operations, creative, and analytics teams.
• Regularly analyze campaign performance, identify areas for improvement, and make data-driven recommendations.
• Design and implement test plans to understand drivers of conversion and product adoption.

Requirements

• 7+ years of experience in marketing
• Proven experience in digital marketing
• Experience with CMS, CRM, and marketing automation platforms
• Expertise in working with enterprise business development and partnerships
• Experience with A/B Testing and lift measurement
• Ability to influence and provide direction to cross-functional teams including engineering, data science, sales, product, and creative.

Nice-to-haves

• Marketing experience in AI, enterprise B2B, and/or technology-focused environment
• Experience with Salesforce
• BA/BS degree

Benefits

• Bonus
• Equity
• Comprehensive health insurance
• Paid time off
• Retirement savings plan