Growth Marketing Manager, B2B, AI

$122,000 - $176,000/Yr

Meta - Menlo Park, CA

Full-time - Mid Level

Menlo Park, CA

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About the position

The Growth Marketing Manager for B2B AI at Meta is responsible for driving the adoption of LLaMA, a state-of-the-art large language model, among developers, enterprises, and government audiences. This role involves managing digital marketing channels, collaborating with cross-functional teams, and utilizing data insights to inform marketing strategies that enhance customer engagement and conversion rates.

Responsibilities

• Manage digital marketing channels (web, email/CRM, etc.) to execute high-performing go-to-market activations to enterprise audiences at scale
• Collaborate with engineering, product marketing, and sales/partnerships teams to understand the needs of target audiences and develop digital/performance marketing strategies
• Work with quantitative and qualitative data teams to understand the audience and use cases to inform strategy and optimizations
• Produce data insights with cross-functional teams to inform customer journey strategies
• Partner with sales and partnerships organizations to drive qualified enterprise leads into the sales funnel
• Improve the digital funnel across target audiences from discovery to conversion
• Oversee end-to-end campaign execution across operations, creative, and analytics teams
• Regularly analyze campaign performance and make data-driven recommendations
• Design and implement test plans to understand drivers of conversion and product adoption

Requirements

• 7+ years of experience in marketing
• Proven experience in digital marketing
• Experience with CMS, CRM, and marketing automation platforms
• Expertise in working with enterprise business development and partnerships
• Experience with A/B Testing and lift measurement
• Experience influencing and providing direction to cross-functional teams

Nice-to-haves

• Marketing experience in AI, enterprise B2B, and/or technology-focused environment
• Experience with Salesforce
• BA/BS degree

Benefits

• $122,000/year to $176,000/year salary
• Bonus
• Equity
• Comprehensive benefits package