Growth Marketing Manager, B2B

$120,000 - $130,000/Yr

Tripadvisor - Needham, MA

Full-time - Mid Level

Remote - Needham, MA

Administrative and Support Services

About the position

The Growth Marketing Manager, B2B at Tripadvisor is responsible for developing and executing lifecycle and acquisition marketing campaigns aimed at driving user engagement and revenue growth for various business lines. This role requires collaboration with multiple stakeholders across different departments, ensuring successful project completion and alignment with overall marketing strategies.

Responsibilities

• Develop growth strategies in CRM channels to drive user engagement and meet self-service revenue goals.
• Drive end-to-end campaign strategy and execution, coordinating inputs across Creative, CRM Engineering, CRM Operations, Product, and Analytics.
• Partner with Marketing teams across paid social, SEM, and onsite advertising to guide channel strategies based on customer lifecycle expertise.
• Develop, monitor, and optimize CRM automations to improve the lifecycle marketing program based on key performance indicators.
• Analyze and report campaign performance and channel health to cross-functional stakeholders.

Requirements

• 8+ years of professional experience in marketing.
• Experience using email marketing automation platforms.
• Analytical mindset with experience leveraging performance data to develop insights (Experience using Tableau preferred).
• Ability to translate complex customer segmentation into clear specifications for data engineers.
• Exceptional project management and organization skills with attention to detail.
• Collaborative, cross-functional team player with superb verbal and written communication skills.
• Self-motivated and able to work effectively in an autonomous environment.

Nice-to-haves

• Experience with Tableau for data analysis.

Benefits

• Dental insurance
• Employee assistance program
• Health insurance
• Paid holidays
• Paid time off
• Vision insurance