Growth Marketing Manager Beauty

$115,000 - $130,000/Yr

24 Seven - Brentwood, CA

Full-time

Onsite - Brentwood, CA

Administrative and Support Services

About the position

The Growth Marketing Manager for a Beauty and Skincare brand is responsible for optimizing customer acquisition through various digital channels and enhancing the customer shopping experience on the DTC site. This role requires a strong analytical mindset and attention to detail to drive growth and success for the e-commerce business.

Responsibilities

• Own and improve the performance of digital marketing channels with agency partners for execution
• Collect, analyze, and derive actionable recommendations from digital marketing data
• Measure and report on digital campaign performance
• Develop strategies for digital demand growth
• Oversee paid media ad development, testing, and analysis
• Collaborate with the creative team for copywriting and graphic needs
• Manage website operations on Shopify Plus platform (product page creation, landing page updates)
• Assist with onsite merchandising including promotions setup and updating content
• Monitor site for bugs/issues; partner with cross-functional teams for resolutions
• Proactively optimize product discoverability and conversion rate through data-driven insights and A/B testing
• Stay updated on latest technology trends in ecommerce and apply knowledge accordingly to optimize conversion rates across all platforms.

Requirements

• Bachelor's degree
• 4-5 years of experience in Growth Marketing or Ecommerce roles
• Strong knowledge of Ecommerce best practices for creating exceptional customer experiences
• Proficient in analyzing and interpreting data sets to make strategic recommendations
• Experience optimizing conversion rates based on understanding of online shopping experiences
• Proactive problem-solving skills, identifying areas for improvement and anticipating issues
• Strong organizational skills, able to work independently or collaboratively
• Entrepreneurial mindset, willing to tackle tasks big or small
• Excellent project management, communication, and analytical skills
• Proficiency in web analytics tools like Google Analytics
• Familiarity with GA4 and Triple Whale data platforms a plus
• Agency experience a plus