Growth Marketing Manager Business and Auto Loans

LendingTree - Charlotte, NC

Full-time - Mid Level

Charlotte, NC

Credit Intermediation and Related Activities

About the position

As a growth marketer at LendingTree, you will be part of a highly talented team passionate about helping customers save money through comparison shopping. We are seeking a highly motivated, hardworking, self-starting individual who understands the power and optimization of growth marketing. The ideal candidate understands the current digital marketing landscape and has a proven track record of creating and executing omnichannel marketing strategies. This is a highly visible, cross-functional role that communicates with the entire marketing department as well as the sales, analytics, and product business teams. No two days are the same. You will thrive in problem-solving, researching, data analyzing, and creating/executing strategies. You have hands-on digital marketing experience; you know what it takes to operate and optimize successfully and have a proven track record of optimizing digital channels to meet business goals. Your overall goal is to increase market share and maximize revenue and profitability for the business.

Responsibilities

• Optimize existing marketing and business strategies to maximize performance and ROI.
• Monitor and analyze digital marketing performance metrics to ensure targets are met or exceeded.
• Analyze and report marketing insights and performance to key stakeholders (including channel and business leads) with recommendations on next steps to strengthen business performance.
• Understand and regularly audit the competition, ensuring that our marketing strategies are best in class.
• Meet with sales to understand lender demand and pain points, working closely with marketing to help deliver the customers our lenders are looking for.
• Responsible for delivering on product ROAS goals.
• Plan, execute, and optimize marketing campaigns across various channels, including digital, social, email, and content.
• Work closely with cross-functional teams to influence their roadmaps and help improve marketing performance.

Requirements

• Proven track record of creating and executing omnichannel marketing strategies.
• Hands-on digital marketing experience with a focus on optimization.
• Strong analytical skills to monitor and analyze digital marketing performance metrics.
• Ability to communicate effectively with cross-functional teams and stakeholders.
• Experience in problem-solving and data analysis to inform marketing strategies.

Nice-to-haves

• Previous experience in finance marketing.
• In-depth knowledge of digital marketing channels.
• Knowledge of go-to-market strategies and execution.
• Digital marketing management/digital marketing consultant experience.
• Experience managing and optimizing multi-million-dollar budgets.

Benefits

• Competitive salary and performance bonuses.
• Health, dental, and vision insurance.
• 401(k) retirement plan with company matching.
• Flexible work schedule with the option to work remotely part of the week.
• Paid time off and holidays.