Growth Marketing Manager - Charleston, SC

Vaisala - Boulder, CO

Full-time - Senior

Boulder, CO

1,001-5,000 employees

Professional, Scientific, and Technical Services

About the position

The Growth Marketing Manager at Vaisala Xweather will play a pivotal role in developing and executing a go-to-market strategy for the climate risk management and renewable energy portfolio. This position is designed to enhance growth in these sectors by collaborating closely with sales and product teams, creating marketing plans, and driving customer acquisition through various marketing activities. The role requires a hands-on marketer who can navigate both strategic and tactical aspects of marketing in an agile environment.

Responsibilities

• Establish, manage, and execute the go-to-market marketing plans and strategy with stakeholders.
• Build value propositions, product positioning, competitor analyses, and customer application cases.
• Develop value-creating content and coordinate scientific proofs and sales kit documents.
• Plan and execute product launches including events, PR, and paid advertising.
• Create product pages, landing pages, and blog posts to drive customer acquisition.
• Manage digital campaigns such as email automation and paid advertising.

Requirements

• A degree relevant to the role, preferably in engineering or business.
• Hands-on marketing experience with a strategic mindset.
• Ability to work in a multi-functional and multicultural team in an agile environment.
• Knowledge of the renewable energy space and weather risk transfer market.
• Demonstrated experience in inbound and outbound marketing.

Nice-to-haves

• Experience with SDKs and APIs.
• Familiarity with Agile methodologies.

Benefits

• Paid holidays
• Disability insurance
• Health insurance
• Dental insurance
• Flexible spending account
• Tuition reimbursement
• Paid time off
• Employee assistance program
• Vision insurance
• 401(k) matching
• Gym membership