Growth Marketing Manager, Creative and Campaign Strategy

Manychat - Austin, TX

Full-time - Mid Level

Austin, TX

101-250 employees

About the position

The Growth Marketing Manager will be responsible for driving global paid media creative and campaign strategy at Manychat. This role involves managing performance marketing initiatives across various international markets, ensuring campaigns resonate with a diverse global audience. The ideal candidate will be data-driven, passionate about optimization, and skilled in crafting compelling marketing strategies.

Responsibilities

• Create and oversee paid media campaigns from conception to execution, ensuring alignment with business objectives and target audience segments.
• Collaborate with in-house designers, writers, and creatives to drive creative and content strategy optimized for performance marketing channels.
• Oversee the creation of marketing assets such as videos, graphics, and copy.
• Work closely with product/UX and customer success teams to align marketing efforts with customer needs and revenue goals.
• Leverage customer data and market research to gain insights into consumer behavior and preferences.
• Analyze performance data to assess campaign effectiveness, identify trends, and derive optimization insights.
• Create reports and update key stakeholders on campaign progress and impact.
• Stay updated with industry trends and incorporate new techniques into creative strategies.
• Push the boundaries of creativity to differentiate the brand in the market.

Requirements

• 5+ years of digital marketing experience with a proven track record in driving successful performance marketing strategies.
• 3+ years of experience leading multi-channel paid media campaigns with creative optimization responsibilities.
• Brand and creative strategy experience preferred, ideally targeting creators or influencers.
• Robust analytical skills with the ability to interpret substantial amounts of data and turn them into growth opportunities.
• Strong project management and interpersonal skills.
• Adaptable and proactive, ready to take on fast-paced challenges.

Nice-to-haves

• Experience assisting in crafting marketing messages for localized markets.

Benefits

• Annual professional development reimbursement.
• Generous time-off policy.
• Competitive medical, dental, and vision coverage for employees and dependents.
• Hybrid work format allowing choice between home and office.