Zebedee
posted 2 months ago
The Growth Marketing Manager at ZBD will play a crucial role in shaping and executing digital marketing strategies aimed at driving user growth for the ZBD app. This app allows users to engage with a variety of games and applications while earning Bitcoin, creating a unique ecosystem that benefits both users and developers. The Growth Marketing Manager will be responsible for developing and executing multi-channel marketing campaigns and paid media plans that effectively attract new users to the platform. This position requires a deep understanding of paid user acquisition strategies and a passion for marketing and digital media innovation. In this role, the Growth Marketing Manager will establish key performance indicators (KPIs) for various channels and campaigns, ensuring that all marketing programs meet or exceed their targets. Continuous optimization of campaigns will be essential, as the manager will need to identify opportunities for improvement and scaling performance. The role also involves collaborating with both internal and external creative teams to strategize, test, and evaluate marketing creatives, ensuring that they resonate with the target audience and drive engagement. Additionally, the Growth Marketing Manager will be tasked with researching and implementing new marketing channels and methods, staying informed about industry trends, competitor activities, and market dynamics to identify new opportunities for growth. A strong emphasis will be placed on driving best-practice SEO strategies in collaboration with content, product, and development teams. The manager will utilize analytics platforms to monitor campaign performance, user behavior, and conversion rates, leveraging data to inform decision-making and adjust marketing strategies for improved effectiveness and return on investment (ROI). The role also includes managing the marketing communication and placements within the ZBD ecosystem, as well as overseeing the App Store and Google Play presence, which involves research, updates, optimization, and testing to enhance visibility and user acquisition.