Growth Marketing Manager (DTC)

$80,000 - $110,000/Yr

NBC - New York, NY

Full-time - Mid Level

New York, NY

Broadcasting and Content Providers

About the position

The Growth Marketing Manager (DTC) at NBC News Digital is responsible for developing and implementing strategies to grow and retain a paid subscriber base for Direct-to-Consumer (DTC) products. This role involves collaborating with cross-functional teams, designing go-to-market strategies, and analyzing data to optimize performance. The position requires a strong focus on customer engagement and retention, particularly for mobile app offerings, while also managing daily marketing operations.

Responsibilities

• Develop and implement comprehensive DTC strategies to drive positive paid subscriber growth and retention for DTC products, primarily mobile app offerings.
• Achieve topline revenue goals and meet KPIs such as paid user base, retention percentage, and conversion rates.
• Scale DTC product visibility across web, paid and organic social, and other owned audience channels.
• Hone existing acquisition channels and devise new ways to attract new subscribers.
• Maximize user retention, mitigate churn, and continually experiment with conversion rate optimization (CRO).
• Analyze subscriber data, user feedback, and market trends to surface actionable insights and optimize performance.
• Report on the success of strategies and tactics to stakeholders and executive leadership.
• Maintain excellent working relationships with internal Product, Editorial, and Marketing teams.
• Perform day-to-day marketing activities including building and deploying email campaigns, copywriting, A/B testing, and monitoring technical integrations.

Requirements

• 5+ years in a growth marketing or retention marketing role, ideally with a paid subscriber app in a DTC business model.
• Proven track record of scaling products and implementing go-to-market strategies.
• Comprehensive understanding of end-to-end customer lifecycles.
• Expert in DTC marketing within the app ecosystem and experience with relevant tools and platforms (MMPs, CRMs, ASO/App Store).
• Strong understanding of digital advertising platforms (Meta, Google, TikTok) and email marketing best practices.
• Excellent analytical skills with experience in data analytics tools such as Adobe Analytics, Sailthru, DOMO.
• Strong project management skills and the ability to handle multiple priorities.

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• 401(k)
• Paid leave
• Tuition reimbursement
• Variety of discounts and perks