Growth Marketing Manager LGX
Campbell Soup - Doral, FL
posted 7 days ago
About the position
The Growth Marketing Manager is responsible for leading the strategic business plans and design category and brand strategy, shaping the growth building blocks to achieve mid-term and long-term results aligned with LGX strategies and portfolio roles. Accountable for LGX growth plan through forward looking equity building, innovation, geographic expansion and white space identification within the different brands and strategic commercial partners. As growth hacker, you will lead, set priorities and engage cross-functional partners towards key strategic initiatives linked to the brand / business performance goals, with responsibility for market gap identification, commercialization and go-to-market launch planning for key initiatives in multiple geographies. The leader in this role is also responsible for developing marketing talent.
Responsibilities
- Develop and articulate growth strategies to set the future vision to drive midterm and long-term business expansion.
- Anticipate shifts in consumer, customer, and channel behaviors, as well as competitor actions.
- Transform consumer insights into actionable plans, contributing to the Strategic Plan, AOP, and MBR.
- Drive prioritization agenda with focus on brand and market roles and support resource allocation.
- Collaborate with brand keepers to ensure the brand essence is consistently expressed across all brand elements, including price pack architecture, portfolio expansion, and innovation.
- Lead the creation of mid-term and long-term strategies and projects to fuel the growth of multiple categories, brands, and markets.
- Support the development and execution of prioritization processes.
- Develop and manage multi-year innovation platforms through launch.
- Ensure a seamless transition to brand teams for ongoing management.
- Lead cross functional teams to deliver projects on time and within budget.
- Communicate project status, issues, and opportunities to the broader organization.
- Serve as the primary stakeholder for strategic projects, including key decision-making.
- Build recommendations, secure strategic alignment, and obtain approvals from upper management on key initiatives.
Requirements
- BS/BA required; MBA preferred
- 6+ years of brand/product management marketing, strategy, and innovation experience
- Food and Beverage experience; hybrid operational business model experience preferred
- Experience in product management, critical thinking, and multi-disciplinary marketing
- Proven problem solving and business management experience
- Ability to lead, motivate and collaborate across a cross-functional team of stakeholders
- Ability to effectively prioritize and execute tasks within tight timeframes in a dynamic working environment
- Ability to influence stakeholders, drive decisions and execution
- Strong analytical skills, experimental and business/financial acumen
- Advanced proficiency in English and Spanish
Benefits
- Benefits begin on day one and include medical, dental, short and long-term disability, AD&D, and life insurance.
- Employees are eligible for our matching 401(k) plan with immediate vesting.
- Unlimited sick time along with paid time off and holiday pay.
- Free access to the fitness center and on-site day care.
- 'Giving that Matters' program matches employee donations and/or volunteer activity up to $1,500 annually.
- Variety of Employee Resource Groups (ERGs) to support employees.
