Growth Marketing Manager LGX

$85,900 - $140,800/Yr

Campbell Soup - Doral, FL

Full-time - Mid Level

Doral, FL

Food Manufacturing

About the position

Since 1869, Campbell Soup Company has been connecting people through the food they love. Our history is built on remarkable people, ideas, and innovations that inspire our future success. We are proud stewards of iconic brands such as Campbell's, Michael Angelo's, noosa, Pace, Pacific Foods, Prego, Rao's Homemade, Swanson, and V8. In our Snacks division, we manage brands like Cape Cod, Goldfish, Kettle Brand, Lance, Late July, Pepperidge Farm, Snack Factory, and Snyder's of Hanover. We foster a culture of belonging where people come first, and diversity is embraced. We live our values while setting the highest standards for performance, making a difference every day. As a Growth Marketing Manager, you will lead the strategic business plans and design category and brand strategy, shaping the growth building blocks to achieve mid-term and long-term results aligned with LGX strategies and portfolio roles. You will be accountable for the LGX growth plan through forward-looking equity building, innovation, geographic expansion, and white space identification within various brands and strategic commercial partners. As a growth hacker, you will set priorities and engage cross-functional partners towards key strategic initiatives linked to brand and business performance goals, with responsibilities for market gap identification, commercialization, and go-to-market launch planning for key initiatives across multiple geographies. Additionally, you will be responsible for developing marketing talent within the organization. In this role, you will develop and articulate growth strategies to drive business expansion, anticipate shifts in consumer and channel behaviors, and transform consumer insights into actionable plans. You will collaborate with brand keepers to ensure brand essence is consistently expressed and lead the creation of strategies and projects to fuel growth across multiple categories and markets. You will also manage multi-year innovation platforms and ensure seamless transitions to brand teams for ongoing management. This position demands the ability to drive brand and business growth while proactively anticipating obstacles and demonstrating flexibility in seeking alternative solutions. Strong collaboration, creativity, and communication skills will be essential to engage a diverse team and ensure proper alignment with multiple stakeholders.

Responsibilities

• Develop and articulate growth strategies to drive midterm and long-term business expansion.
• Anticipate shifts in consumer, customer, and channel behaviors, as well as competitor actions.
• Transform consumer insights into actionable plans, contributing to the Strategic Plan, AOP, and MBR.
• Drive prioritization agenda with focus on brand and market roles and support resource allocation.
• Collaborate with brand keepers to ensure the brand essence is consistently expressed across all brand elements.
• Lead the creation of mid-term and long-term strategies and projects to fuel the growth of multiple categories, brands, and markets.
• Develop and manage multi-year innovation platforms through launch.
• Ensure a seamless transition to brand teams for ongoing management.
• Serve as the primary stakeholder for strategic projects, including key decision-making.
• Build recommendations, secure strategic alignment, and obtain approvals from upper management on key initiatives.

Requirements

• BS/BA required; MBA preferred.
• 6+ years of brand/product management marketing, strategy, and innovation experience.
• Food and Beverage experience; hybrid operational business model experience preferred.
• Experience in product management, critical thinking, and multi-disciplinary marketing.
• Proven problem-solving and business management experience.
• Ability to lead, motivate, and collaborate across a cross-functional team of stakeholders.
• Ability to effectively prioritize and execute tasks within tight timeframes in a dynamic working environment.
• Strong analytical skills, experimental and business/financial acumen.
• Advanced proficiency in English and Spanish.

Nice-to-haves

• Experience in agile and fast teams.
• Experience in influencing stakeholders and driving decisions.

Benefits

• 401(k)
• Dental insurance
• Health insurance
• Wellness benefits beginning on the first day of employment.