Philo
posted 3 months ago
Philo is seeking a highly-motivated Growth Marketing Associate/Manager for New Channels to join our dynamic team. This role is pivotal in driving new customer acquisition through the management of various testing channels, including Amazon FireTV, Roku, Audio, Television, Direct Mail, and Affiliates. The ideal candidate will thrive in a fast-paced environment, taking charge of end-to-end campaign creation, execution, analysis, reporting, and optimization across both online and offline media channels. We are looking for someone who is proactive, detail-oriented, and ready to roll up their sleeves to execute campaigns with a high level of accuracy. In this role, you will lead the implementation and execution of campaigns by collaborating closely with external vendors and agencies, as well as internal teams. You will work with partners to launch new campaigns, conduct creative testing, implement and QA tagging and tracking, and monitor performance to ensure the growth and success of both existing and new acquisition programs. Additionally, you will collaborate with internal teams such as creative, analytics, and product to compose briefs, establish timelines, create and distribute assets, execute creative and site testing, and identify customer behavior to achieve acquisition goals. You will also be responsible for building and maintaining performance reporting and analysis across all owned acquisition channels. This includes aggregating and analyzing data from various sources, such as vendor reporting, Google Analytics, and internal databases, to measure the effectiveness of marketing initiatives and derive insights into customer behavior. Implementing and monitoring testing initiatives that utilize A/B and multivariate testing models will be crucial to maximizing key performance indicators (KPIs).