Growth Marketing Manager, Open-Loop Commerce

$86,737 - $232,000/Yr

Tiktok - San Jose, CA

Full-time - Mid Level

San Jose, CA

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services

About the position

As a Growth Marketing Manager for Open-Loop Commerce at TikTok, you will play a pivotal role in driving the strategy and execution of global growth marketing initiatives aimed at enhancing the adoption and Gross Merchandise Value (GMV) growth for Business Account Open Loop Commerce features. Your responsibilities will encompass developing audience segmentation strategies, crafting personalized growth narratives, and identifying key stages within the product funnel to optimize user engagement and conversion rates. You will collaborate closely with product teams to pinpoint growth opportunities and facilitate product optimizations that align with our marketing goals. Your role will require a deep understanding of growth and optimization best practices, including A/B testing methodologies. You will work in tandem with the data science team to conduct experiments, evaluate results, and implement new features that enhance the conversion funnel. Continuous innovation will be a cornerstone of your responsibilities, as you will be expected to experiment with new marketing channels, tools, and creative strategies to drive impactful results. At TikTok, we believe in the power of creativity and collaboration. You will be part of a dynamic team that thrives on challenges and embraces opportunities for learning and growth. Our mission is to inspire creativity and bring joy, and as a Growth Marketing Manager, you will contribute significantly to achieving this mission by driving impactful marketing strategies that resonate with our global audience.

Responsibilities

• Own the strategy and execution of global growth marketing efforts that drive adoption and GMV growth for Business Account Open loop commerce features.
• Develop audience segmentation, determine growth narratives at personalized level and identify product funnel stage.
• Partner with product teams to identify growth opportunities and enable product optimizations.
• Bring a deep understanding of growth & optimization best practices such as A/B testing to work closely with the data science team to conduct experiments, evaluate results, and build new features to improve the conversion funnel.
• Continuously drive innovation and experiment with new marketing channels, tools, and creatives.

Requirements

• BA/BS degree
• 5+ years in managing large scale campaigns across diversified channels.
• Good experience with a mix of work between hands-on execution and strategy.
• Platform and tool independence - able to thrive using any platform, with deep understanding of the digital marketing fundamentals.
• Deep understanding of growth & optimization, best practices such as A/B testing.

Nice-to-haves

• Experience with growth efforts in global markets.
• Experience in B2B & SMB marketing, video marketing and vertical marketing.
• Experience working in a fast paced, highly ambiguous environment.

Benefits

• 100% premium coverage for employee medical insurance
• Approximately 75% premium coverage for dependents
• Health Savings Account (HSA) with a company match
• Dental, Vision, Short/Long term Disability, Basic Life, Voluntary Life and AD&D insurance plans
• Flexible Spending Account (FSA) Options like Health Care, Limited Purpose and Dependent Care
• 10 paid holidays per year
• 17 days of Paid Personal Time Off (PPTO)
• 10 paid sick days per year
• 12 weeks of paid Parental leave
• 8 weeks of paid Supplemental Disability
• Mental and emotional health benefits through EAP and Lyra
• 401K company match
• Gym and cellphone service reimbursements