Tiktok - San Jose, CA
posted about 2 months ago
As a Growth Marketing Manager for Open-Loop Commerce at TikTok, you will play a pivotal role in driving the strategy and execution of global growth marketing initiatives aimed at enhancing the adoption and Gross Merchandise Value (GMV) growth for Business Account Open Loop Commerce features. Your responsibilities will encompass developing audience segmentation strategies, crafting personalized growth narratives, and identifying key stages within the product funnel to optimize user engagement and conversion rates. You will collaborate closely with product teams to pinpoint growth opportunities and facilitate product optimizations that align with our marketing goals. Your role will require a deep understanding of growth and optimization best practices, including A/B testing methodologies. You will work in tandem with the data science team to conduct experiments, evaluate results, and implement new features that enhance the conversion funnel. Continuous innovation will be a cornerstone of your responsibilities, as you will be expected to experiment with new marketing channels, tools, and creative strategies to drive impactful results. At TikTok, we believe in the power of creativity and collaboration. You will be part of a dynamic team that thrives on challenges and embraces opportunities for learning and growth. Our mission is to inspire creativity and bring joy, and as a Growth Marketing Manager, you will contribute significantly to achieving this mission by driving impactful marketing strategies that resonate with our global audience.