Tiktok - New York, NY
posted about 2 months ago
As a Growth Marketing Manager for Open-Loop Commerce at TikTok, you will play a pivotal role in driving the strategy and execution of global growth marketing initiatives aimed at increasing adoption and Gross Merchandise Value (GMV) for Business Account features. Your primary focus will be on developing and implementing marketing strategies that resonate with diverse audiences, ensuring that our messaging is tailored to meet the needs of various market segments. You will work closely with product teams to identify growth opportunities and optimize product features, leveraging your expertise in growth and optimization best practices, including A/B testing, to enhance the conversion funnel. In this role, you will be responsible for audience segmentation and crafting personalized growth narratives that align with the product funnel stages. You will collaborate with the data science team to conduct experiments, evaluate results, and iterate on new features that drive user engagement and conversion. Your ability to innovate and experiment with new marketing channels, tools, and creative strategies will be crucial in maintaining TikTok's competitive edge in the market. TikTok is committed to fostering an inclusive environment where creativity thrives. As part of our team, you will contribute to a culture that values diverse perspectives and encourages collaboration. We believe that every challenge presents an opportunity for growth, and we are looking for a candidate who shares this mindset and is eager to make a significant impact on our global marketing efforts.