Growth Marketing Manager, Open-Loop Commerce

$86,737 - $232,000/Yr

Tiktok - New York, NY

Full-time - Mid Level

New York, NY

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services

About the position

As a Growth Marketing Manager for Open-Loop Commerce at TikTok, you will play a pivotal role in driving the strategy and execution of global growth marketing initiatives aimed at increasing adoption and Gross Merchandise Value (GMV) for Business Account features. Your primary focus will be on developing and implementing marketing strategies that resonate with diverse audiences, ensuring that our messaging is tailored to meet the needs of various market segments. You will work closely with product teams to identify growth opportunities and optimize product features, leveraging your expertise in growth and optimization best practices, including A/B testing, to enhance the conversion funnel. In this role, you will be responsible for audience segmentation and crafting personalized growth narratives that align with the product funnel stages. You will collaborate with the data science team to conduct experiments, evaluate results, and iterate on new features that drive user engagement and conversion. Your ability to innovate and experiment with new marketing channels, tools, and creative strategies will be crucial in maintaining TikTok's competitive edge in the market. TikTok is committed to fostering an inclusive environment where creativity thrives. As part of our team, you will contribute to a culture that values diverse perspectives and encourages collaboration. We believe that every challenge presents an opportunity for growth, and we are looking for a candidate who shares this mindset and is eager to make a significant impact on our global marketing efforts.

Responsibilities

• Own the strategy and execution of global growth marketing efforts that drive adoption and GMV growth for Business Account Open loop commerce features.
• Develop audience segmentation, determine growth narratives at personalized level and identify product funnel stage.
• Partner with product teams to identify growth opportunities and enable product optimizations.
• Bring a deep understanding of growth & optimization best practices such as A/B testing to work closely with the data science team to conduct experiments, evaluate results, and build new features to improve the conversion funnel.
• Continuously drive innovation and experiment with new marketing channels, tools, and creatives.

Requirements

• BA/BS degree
• 5+ years in managing large scale campaigns across diversified channels.
• Good experience with a mix of work between hands-on execution and strategy.
• Platform and tool independence - able to thrive using any platform, with deep understanding of the digital marketing fundamentals.
• Deep understanding of growth & optimization, best practices such as A/B testing.

Nice-to-haves

• Experience with growth efforts in global markets.
• Experience in B2B & SMB marketing, video marketing and vertical marketing.
• Experience working in a fast paced, highly ambiguous environment.

Benefits

• 100% premium coverage for employee medical insurance
• Approximately 75% premium coverage for dependents
• Health Savings Account (HSA) with company match
• Dental, Vision, Short/Long term Disability, Basic Life, Voluntary Life and AD&D insurance plans
• Flexible Spending Account (FSA) Options like Health Care, Limited Purpose and Dependent Care
• 10 paid holidays per year
• 17 days of Paid Personal Time Off (PPTO)
• 10 paid sick days per year
• 12 weeks of paid Parental leave
• 8 weeks of paid Supplemental Disability
• Mental and emotional health benefits through EAP and Lyra
• 401K company match
• Gym and cellphone service reimbursements