Growth Marketing Manager, Paid Media

$146,000 - $186,000/Yr

Asana - San Francisco, CA

Full-time - Mid Level

Remote - San Francisco, CA

Professional, Scientific, and Technical Services

About the position

The Asana Marketing team is dedicated to driving business growth and establishing a brand that resonates with customers. Our focus is on creating impactful campaigns and content that not only attract new accounts but also inspire existing customers to expand their engagement with us. As we continue to grow, our global team is committed to various marketing functions, including revenue and field marketing, product marketing, brand and content creation, advertising, and lifecycle marketing. We are currently seeking a detail-oriented and analytical Growth Marketing Manager specializing in Paid Media. This role requires deep expertise in paid media channels such as Meta, LinkedIn, Display, and Programmatic. The successful candidate will leverage their channel proficiency to advance our paid media initiatives in the AMER region, enhancing both top and mid-funnel activities to improve efficiency and meet regional objectives. In this strategic position, you will work closely with the AMER growth marketing team to strategize, localize, implement, evaluate, and expand effective paid media campaigns aimed at driving sign-ups in a cost-effective manner. This role demands a comprehensive understanding of paid social platforms, programmatic advertising, and emerging channels. You will be comfortable managing substantial budgets and complex data sets, tackling intricate problems, and adapting strategies as necessary. A proactive mindset and the ability to take initiative are essential for thriving in this dynamic environment. This position is based in our San Francisco office, following an office-centric hybrid schedule. Standard in-office days are Monday, Tuesday, and Thursday, with the option to work from home on Wednesdays. Working from home on Fridays may vary depending on the nature of your work and team collaboration. Your recruiter will provide more details about the in-office requirements during the interview process.

Responsibilities

• Strategically plan, initiate, and extend campaigns that promote growth efficiently in AMER.
• Enhance campaign performance by overseeing daily operations across various countries and languages, including budget and bid management, campaign construction, experimentation, and optimization.
• Lead and implement an expansion and experimentation strategy to deepen market insights, increasing efficiency and paid media reach.
• Communicate channel performance, progress, and insights across teams to uncover new opportunities and enhance business impact.
• Contribute to the paid media program growth by proactively identifying opportunities and acting on them.
• Maximize marginal return on paid social investments using revenue and cost curves.
• Foster strong relationships with vendors and internal teams to bring your vision for the program to fruition.

Requirements

• 4+ years of experience in scaling and refining large-scale paid media campaigns across the AMER market, with a deep understanding of its diverse seasonality.
• Skilled in managing complex campaigns with budgets over $10M and proficient in major paid social platforms including Meta and LinkedIn.
• Advanced proficiency in incrementality testing and complex attribution models, including Geo-X, conversion and brand lift, and MMM.
• Familiar with paid social management tools (i.e. Smartly), showcasing strong expertise in data analysis and creative optimization.
• A data-driven approach underpinned by a comprehensive grasp of analytics, user funnels, and testing methodologies.
• Proven experience in collaborating with agencies and cross-functional teams to achieve marketing objectives.
• Exceptional communication skills, capable of conveying analytical insights to diverse audiences, alongside a strong ability to work independently and proactively in ambiguous situations.
• Adept at confidently navigating autonomy, pushing forward initiatives with a clear track record of impactful decision-making.

Benefits

• Mental health, wellness & fitness benefits
• Career coaching & support
• Inclusive family building benefits
• Long-term savings or retirement plans
• In-office culinary options to cater to your dietary preferences