Growth Marketing Manager, Paid Media

$146,000 - $186,000/Yr

Asana - San Francisco, CA

Full-time - Mid Level

Remote - San Francisco, CA

Professional, Scientific, and Technical Services

About the position

The Growth Marketing Manager at Asana will play a crucial role in driving business growth through effective paid media strategies. This position focuses on enhancing top and mid-funnel activities in the AMER region, utilizing expertise in various paid media channels to create and optimize campaigns that attract new customers and inspire existing ones. The role requires collaboration with the AMER growth marketing team to strategize, implement, and evaluate campaigns, ensuring cost-effective sign-ups and maximizing the return on paid media investments.

Responsibilities

• Strategically plan, initiate, and extend campaigns that promote growth efficiently in AMER.
• Enhance campaign performance by overseeing daily operations across various countries and languages, including budget and bid management, campaign construction, experimentation, and optimization.
• Lead and implement an expansion and experimentation strategy to deepen market insights, increasing efficiency and paid media reach.
• Communicate channel performance, progress, and insights across teams to uncover new opportunities and enhance business impact.
• Contribute to the paid media program growth by proactively identifying opportunities and acting on them.
• Maximize marginal return on paid social investments using revenue and cost curves.
• Foster strong relationships with vendors and internal teams to bring your vision for the program to fruition.

Requirements

• 4+ years of experience in scaling and refining large-scale paid media campaigns across the AMER market.
• Skilled in managing complex campaigns with budgets over $10M and proficient in major paid social platforms including Meta and LinkedIn.
• Advanced proficiency in incrementality testing and complex attribution models, including Geo-X, conversion and brand lift, and MMM.
• Familiar with paid social management tools (i.e. Smartly), showcasing strong expertise in data analysis and creative optimization.
• A data-driven approach underpinned by a comprehensive grasp of analytics, user funnels, and testing methodologies.
• Proven experience in collaborating with agencies and cross-functional teams to achieve marketing objectives.
• Exceptional communication skills, capable of conveying analytical insights to diverse audiences.

Nice-to-haves

• Experience with emerging paid media channels such as Gartner.
• Strong ability to work independently and proactively in ambiguous situations.
• A track record of impactful decision-making.

Benefits

• Mental health, wellness & fitness benefits
• Career coaching & support
• Inclusive family building benefits
• Long-term savings or retirement plans
• In-office culinary options to cater to dietary preferences