Growth Marketing Manager, Paid Social

$100,000 - $130,000/Yr

Spot & Tango - New York, NY

Full-time - Mid Level

Hybrid - New York, NY

About the position

The Growth Marketing Manager, Paid Social at Spot & Tango is responsible for leading the company's paid social marketing efforts, focusing on customer acquisition and optimizing marketing performance. This role involves managing the annual budget for platforms like Meta and potentially TikTok, developing creative strategies, and collaborating with various teams to enhance the overall marketing mix. The position is ideal for someone with strong analytical skills and a passion for digital marketing in a fast-paced startup environment.

Responsibilities

• Lead Spot & Tango's Paid Social program, managing the annual budget on Meta and other marketing channels.
• Develop and drive a cross-platform roadmap to maximize customer acquisitions and optimize acquisition costs.
• Design and implement a creative strategy roadmap, including industry research and ad concept briefing.
• Design and A/B test new optimization strategies, audience segmentation, and landing experiences.
• Oversee day-to-day performance of the Paid Social program, building processes and reports to manage growth effectively.
• Collaborate with cross-functional teams to understand Paid Social's role in the marketing mix.
• Build strategic partnerships with external advertising vendors to test new growth products.

Requirements

• 4+ years experience in digital marketing, preferably with Facebook advertising experience.
• Strong analytical and critical thinking skills with the ability to leverage data for performance insights.
• Attention to detail and precision in analysis and troubleshooting marketing tracking systems.
• Excellent interpersonal and communication skills, both written and verbal.

Nice-to-haves

• Interest in launching and testing new advertising channels.
• Knowledge of experimentation and creative optimization.

Benefits

• Competitive salary between $100,000 - $130,000 per year.
• Hybrid work environment with flexibility in work location.