Growth Marketing Manager- Paid Social

$130,000 - $164,000/Yr

Moveworks - Austin, TX

Full-time - Mid Level

Austin, TX

251-500 employees

Truck Transportation

About the position

The Growth Marketing Manager for Paid Social at Moveworks is responsible for driving revenue acceleration through innovative digital marketing strategies. This role involves crafting growth strategies, leading the implementation of paid social campaigns, and collaborating with various departments to optimize channel performance and enhance user engagement. The position requires a data-driven mindset and a strong understanding of B2B marketing, particularly in the SaaS environment.

Responsibilities

• Craft overarching growth strategies for digital platforms aligned with organizational objectives for pipeline and revenue generation.
• Lead strategic planning and implementation across various paid social platforms including LinkedIn, Meta, Quora, Twitter, and G2.
• Collaborate with departments such as Product Marketing, Content, Integrated Campaigns, ABM, Search Team, and Sales to deepen understanding of personas and drive optimal channel performance.
• Execute detailed audience research and build channel targeting strategies.
• Work with Content and Creative teams to produce compelling assets optimized for all devices and formats.
• Partner with Web and Marketing Ops to refine landing pages to enhance user engagement.
• Measure, analyze, and share insights and actionable recommendations with key stakeholders.
• Allocate and manage budget efficiently, ensuring resources are invested in high-ROI channels and tactics.
• Stay abreast of emerging marketing channels and technologies, experimenting with new platforms and tools.

Requirements

• 5+ years of experience in digital performance marketing in a fast-paced B2B SaaS environment.
• Strong understanding of B2B sales process and customer lifecycle.
• Proven track record of driving growth in channels such as LinkedIn, Facebook, Instagram, Google, YouTube, Quora, Twitter, G2, etc.
• Strong ownership & growth mindset with openness to feedback.
• Skilled in proactive, effective communication and coordinating resources for seamless operations.
• Data-driven with a consumer-first focus, using analytics for strategic recommendations.
• Strong copywriting skills.
• Results-driven mindset with ability to analyze quantitative data to forecast impact and measure ROI.
• Experience in a fast-paced, high-growth environment with a focus on transparency and collaboration.

Benefits

• Market competitive salary
• Equity for all full-time roles
• Exceptional benefits
• Commissions or bonus plans for applicable roles