Growth Marketing Manager - REMOTE

$110,000 - $135,000/Yr

Labcorp

Part-time - Mid Level

Remote

Ambulatory Health Care Services

About the position

The Growth Marketing Manager at Ovia Health, a subsidiary of Labcorp, is responsible for leading the strategy and execution of multi-channel B2B marketing campaigns aimed at decision-makers in Health Plans and Employers. This role focuses on creating demand, driving buyer engagement, and accelerating the sales pipeline through various marketing channels, including content, webinars, email, and account-based marketing (ABM). The position emphasizes data-driven optimization and reporting to refine marketing strategies.

Responsibilities

• Own integrated campaign, event, ABM, webinar and conference strategies and campaign calendar that drive lead acquisition with our target market
• Partner with Commercial leaders to align on target audiences and tactics
• Lead the development of campaign messaging, resonating messaging, content, and creative assets in support of demand gen and product marketing objectives
• Partner closely with Product Marketing to communicate Ovia differentiators and value prop positioning
• Oversee and continually refine automated nurture program to drive lead scoring success
• Generate timely, accurate and in-depth reporting on campaign and program performance; use data to refine messages, channels, and strategies
• Collaborate with Labcorp digital marketing operations to support marketing automation for systems including Eloqua, SF marketing campaigns, and DemandBase
• Optimize integration between marketing platforms to ensure one, consolidated, clean, and accurate picture of marketing performance and execution

Requirements

• 5+ years of B2B and B2B2C healthcare marketing experience, preferably in digital healthcare
• Mastery of modern digital marketing technologies including DemandBase (or other ABM solutions), and Eloqua
• Experience with SaleForce.com (SFDC) or other CRM solutions is preferred
• Stellar event and project management/prioritization skills with mastery of the details

Nice-to-haves

• Expert in following best practices within email marketing, webinars, event strategy, and consumer privacy
• Successful track record of developing effective integrated campaigns that exceed funnel goals
• Skilled communicator, both in the content you develop, as well as in presenting plans and data to internal stakeholders
• Ability to collaborate both cross-functionally and across time zones (including India)
• Excellent analytical skills and curiosity; eager to dig into campaign results, interpret data, draw conclusions, and share insights
• A deep understanding of marketing & sales funnels, levers and customer journeys
• Ability to develop deep relationships with internal stakeholders and lead strategic lead gen discussions
• Ability to prioritize and focus efforts on the highest-impact opportunities
• Passion for health equity, women's health, and digital healthcare

Benefits

• Medical
• Dental
• Vision
• Life
• STD/LTD
• 401(k)
• Paid Time Off (PTO) or Flexible Time Off (FTO)
• Tuition Reimbursement
• Employee Stock Purchase Plan