Growth Marketing Manager

Tine's - Boston, MA

Full-time - Mid Level

Remote - Boston, MA

About the position

The Growth Marketing Manager at Tines is responsible for accelerating pipeline and revenue growth through Product-Led Growth (PLG) and lead generation initiatives. This role focuses on driving digital acquisition and conversion, scaling the freemium product, and optimizing digital experiences to enhance engagement and generate qualified leads.

Responsibilities

• Drive product-led growth by expanding the freemium product user base and converting high-potential users into qualified leads for the sales team.
• Build and manage 'always-on' digital marketing initiatives to drive user acquisition for the freemium product and generate leads.
• Continuously analyze website and campaign data to identify opportunities for conversion rate optimization (CRO) and SEO improvements.
• Run marketing experiments to test new acquisition channels, optimize digital experiences, and improve conversion rates.
• Lead paid advertising efforts to maximize audience engagement and improve cost-per-acquisition efficiency.
• Collaborate with marketing, sales, and operations teams on automation, operations, and analytics projects to support growth initiatives.
• Act as the in-house technical growth expert, collaborating closely with colleagues across marketing, product, and GTM teams.

Requirements

• 6+ years of experience in growth marketing or digital marketing in a B2B/SaaS technology environment.
• Proven expertise in conversion rate optimization, SEO, and running digital marketing experiments.
• Prior experience with Product Led Growth or supporting a Freemium product is essential.
• Data-driven mindset with strong analytical skills to assess campaign performance.
• Resourceful with a hacker's mindset, always looking for efficient ways to solve challenges and scale growth.
• Ability to thrive in a fast-paced environment, juggling competing priorities and maintaining a high pace.
• Strong collaboration and project management skills.

Benefits

• Competitive salary
• Startup equity & extended exercise window
• Matching retirement plans
• Home office setup
• Healthcare plans
• 25 days annual leave
• Extra company holidays
• Generous parental leave programs
• Flexibility in how and where you work
• Phone and home Internet allowance