Proficio - Irvine, CA
posted 2 days ago
About the position
Proficio is looking for a Growth Marketing Manager to drive our field and digital marketing efforts for our managed cyber security services. This is a great opportunity for someone seeking to contribute to a high-caliber team at a high-growth company. The right candidate will make a real impact across many areas within Proficio, including field marketing, channel marketing, partner program, and digital marketing. You will be responsible for strategic marketing planning to reach lead and revenue targets through execution of those plans across digital marketing, channel marketing, and field marketing to generate net-new leads and ultimately revenue. You work closely with Proficio sales and channel sales teams, as well as channel and technology partners to build marketing plans that support regional sales targets, brand development, and customer base expansion in key target markets. You will also own the relationship with third-party agencies to drive digital and content marketing strategies as well as ensure smooth execution and optimization of all digital marketing platform. Your ability to translate Proficio's solutions into compelling messaging for marketing initiatives and strategy on where and how to reach our target audience will have a measurable impact on Proficio, our partners, and our customers. Therefore, you must possess true grit to navigate and work cross-functional teams throughout Proficio, our partners, and agency partners.
Responsibilities
- Lead the demand generation efforts and create multi-touch, multi-channel campaigns that span the full funnel.
- Develop content marketing strategy, driving digital marketing efforts and field and channel marketing.
- Create content (collateral, presentations, emails, webinars, video) and initiate campaigns to drive demand for Proficio solutions.
- Create marketing programs and campaigns that address the needs of key target decision makers and influencers.
- Own the digital and content marketing strategy, investment, and relationship with agency partners.
- Design and execute account-based marketing initiatives.
- Develop and manage email nurture programs to drive responses and push qualified leads further down the funnel.
- Ensure smooth execution and optimization of all digital platforms, tools, and applications.
- Track and measure ROI and KPIs for all marketing activities and drive data-driven strategy.
- Plan and manage the field and channel marketing event calendar.
- Own the partner development planning to ensure recruitment, onboarding, and retainment.
- Manage the partner program, partner portal, partner communications, and partner enablement strategy.
- Understand local needs and deliver regional marketing programs and campaigns.
- Develop messaging and positioning that differentiates Proficio solutions.
- Partner closely with channel sales to build joint GTM strategies with key resellers and partners.
- Support the Proficio experience with actionable activities to increase engagement.
- Design and implement customer/partner feedback and develop action plans.
- Act as the day-to-day contact for agency partners.
- Prepare and present regular marketing status updates and performance reports.
- Manage a budget and the day-to-day operations for the Channel MDF funding program.
- Support various special projects.
Requirements
- Proven experience in growth marketing, preferably in the cybersecurity or technology sector.
- Strong understanding of digital marketing strategies and tools.
- Experience in managing multi-channel marketing campaigns.
- Ability to create compelling content and messaging.
- Strong analytical skills to track and measure marketing performance.
- Excellent communication and interpersonal skills.
- Experience in account-based marketing initiatives.
- Ability to work cross-functionally and manage relationships with partners and agencies.
Nice-to-haves
- Experience in the managed security services industry.
- Familiarity with Salesforce.com and other marketing automation tools.
- Experience in managing budgets and marketing funding programs.
- Knowledge of SEO, content syndication, and digital advertising.
Benefits
- Opportunity to work in a high-growth company.
- Chance to contribute to a high-caliber team.
- Professional development opportunities.
